1. Analyzing the Marketing Environment

2. Internal
Company Capabilities

3. Internal
Competitors

4. Internal
Corporate Partners

5. Macro-Environmental—CDSTEP
Culture

6. Macro-Environmental—CDSTEP
Demographics
Read your material and discuss with group
Briefly overview and relate to its impact on marketing
What are business responses as a result
Those shared and those you have observed

7. Macro-Environmental—CDSTEP
Demographics

8. Macro-Environmental—CDSTEP
Social Trends

9. Macro-Environmental—CDSTEP
Technological Advances

10. Macro-Environmental—CDSTEP
Economic Situation

11. Macro-Environmental—CDSTEP
Political/ Regulatory Environment