1. What’s it like to start a business
By Peter Baskerville
1/09/2019

2. 'Start your own business' Session - Overview
1/09/2019
Peter Baskerville
Started & managed 13 new enterprises
25 years self employed - 30 outlets (7 renovations, 23 ‘gray walls’)
2 chains (9 & 10 outlets) – franchising (NSW & QLD)
Currently starting 3 entities – work skills for underdeveloped world
Helped 100s of people progress their SYOB dream
Online reputation
LinkedIn – Network and endorsements
Quora – Knowledge share – 9,000 followers (7,000 views per day)
Industry Expertise
Retail (Department, Specialty, Shows), Hospitality (Café, Take-away, Restaurant, Hotel, food-court), Manufacturing (Flooring, furniture, sawmilling), Resources (Nickel, gold, timber), Consultancy (education), Construction (Plasterboard), Internet – Social Community Networks – Qualifications in Accounting & finance (QUT).
Course co-coordinator
Writing course in Vocational Graduate Certificate/Diploma in Entrepreneurship
Supported by guest entrepreneurs.
Peter Baskerville

3. My Startups
Helping industry ‘rockstars’ convert their intellectual expertise into passive income from the sale of digital learning products.
Helping global learners access and apply ‘best practice’ industry skills at freemium prices.
Mobilizing and connecting industry personnel with eLearning developers to promote global work based skilling.

4. 'Start your own business' Session - Overview
1/09/2019
Startup or SME?
Area
SME
Startup
Market
Existing market with successful businesses
New market with no businesses with the exact same offer
Business intent
Replicate existing
Innovate – attempting to change existing
Focus
Local geographic area
Australia wide + global potential
Attitude to funding
100% ownership and control important. Self + loans
Growth and success of business more important – sell share to achieve outcome.
Product
Existing and proven acceptability
New to the market.
Goal
Take a small share of a big field
Dominate a field
Underlying intent
Make a Profit
Make a difference
Money making
Clearly understood
Not yet determined
Course co-coordinator
Writing course in Vocational Graduate Certificate/Diploma in Entrepreneurship
Supported by guest entrepreneurs.
Peter Baskerville

5. Steve Jobs founder of Apple talks about what it’s like ...

6. Steve Job’s Success Success So hard Sustained period Irrational Need
passion
Gotta love it
- have fun
Never give up
Success

7. 10,000 Decisions Why so hard? - Decisions Only 9,900 to go
Sheer scale & urgency of the task (Decisions)
Lack of resources and limited buffer against wrong ones (Risk)
Lack of experience (360°)
10,000
Decisions
100
Only 9,900 to go

8. Why so hard? - Risk Forced into high risk
New Business
Established Business
Forced into high risk
Don’t know what you don’t know
Failure the new teacher
No customers = No $
Failure
High risk
Safe Business
Your Market

9. What we can do?
High risk – not avoid: manage – higher returns in higher risk
Don’t know – coaching - market intelligence launch (beta)
Failure – mindset (science & gaming), affordable loss.
No customers – cashflow, customer development
SYOB
Course

10. Risk Management Affordable Loss Learning Zone Commitment Zone IMPACT
CHANCE
Insignificant
Minor
Moderate
Major
Catastrophic
Almost certain
Commercial Risk/return
Skilled Operators Only
Experts
Only
Avoid
Likely
Possible
No markets No learning
Unlikely
Rare
Affordable Loss
Learning Zone
Commitment Zone

11. Why so hard? - 360◦ Generalist not specialist T-shape skill set
Planning
Finance
Marketing
Online
Generalist not specialist
T-shape skill set
Integrate into cohesive strategy
Can’t afford resources

12. What we can do?
Generalist – introduce you to all key areas in the 12 weeks
T-Shaped – add basic skills to primary one – marketing, finance, online, planning
Cohesive – integrated business model, presentation.
Resources – info links, community of practice, further training
SYOB
Course

13. I’m no Entrepreneur Real entrepreneurs
Bill Gates, Richard Branson, Steve Jobs
Not true – now you too are one!
To successfully start a business you need to …
think like an entrepreneur,
act like an entrepreneur and
follow the entrepreneurial process.
1/09/2019