1. SRHR Campaign theme My Period, my Power, my Pride
Courtesy: Ellie von Wellsheim Students at the St. Kizito School, located near Wakiso, Uganda,
receiving MoonCatcher kits.

2. OBJECTIVES OF THE CAMPAIGN
To free young girls from shame
Change attitude about menstruation
Increase school attendance of young girls during their periods
Remove financial constraints in accessing hygienic products

3. Key issues In some schools there are no toilets
Access to water and washing facilities during this time
Greater challenges in rural areas
Access to stores which sell sanitary pads
Financially, not all can purchase pads, even in urban areas
STIs and unhygienic situation for girls
Because of lack of proper sanitary pads, young girls cannot go to schools or continue sports
Very secret when one has their period
Period ads portray menstrual blood as blue in media, showing that period blood should not be shown

4. Key objectives To free young girls from shame
Change attitude about menstruation
Increase school attendance of young girls during their periods
Remove financial constraints in accessing hygienic products

5. Target groups Schools Mothers as well as Fathers Young boys
Department of Health
Department of Education
Faith based organisations and traditional/religious leaders
Media
Beneficiaries of this campaign will be mainly young girls and women

6. Key messages Health and Hygiene for all Water saves lives
Educate a girl, educate a nation
Moon Power, Girl Power, Goddess Pride
Changing the tide of girls and their periods
Menstrual power, women’s power
Periods should not exclude, let’s embrace Ubuntu
The sacredness of the girl’s period and honouring her future fertility
Fathers honouring their daughters’ entry into womanhood.

7. Tools – media
Short movies
Radio spots
Sketches and drama TV

8. Tools – social media Pamphlets and infographics Video and Youtube
Blogging
Twitter and Facebook posting and sharing
Networking, pinning, bookmarking

9. Tools – Community media
Roadshows showing menstrual technologies
Encourage celebrations of women entering their periods eg using drama to honour the girls
Films using all the SADC cultures showcasing the initiation rites and ‘rites of passage to womanhood’ and using the multicultural platform to encourage ubuntu and all women of Africa to realise their full potential