1. All 4 Quarterly Update
Q4 2018

2. All 4 remains the no. 1 platform for young, upmarket audiences
In Q4 2018, the total registered users on All 4 stands at 19.4 million people
All 4 is the no. 1 reaching video on demand platform for young audiences, reaching 32.9% of 16-24’s, and 31.9% of 16-34’s
The platform attracts an upmarket audience, with 61% of the viewers falling into the ABC1 category (above the 55% average for all Adults) , and reaches 24% of them each month
Source: IPA Touchpoints 2018: Reach = used in the last month. Base = 16+

3. All 4 has high reach for key audiences
Monthly Reach (%)
Source: IPA Touchpoints 2018: Reach = used in the last month. Base = 16+

4. …and is the no.1 platform for young, upmarket audiences
Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

5. The All 4 profile is young and upmarket
Source: IPA Touchpoints 2018: used All 4 in the last month. Base = 16+

6. The All 4 audience is commercially receptive
100 = All Adults
Source: GB TGI Q October 2017 – September 2018, reach = current use.