1. Corporate Culture
“We believe that an intriguing thing about communication is the way in which it creates and constitutes the taken-for-granted reality of the world.”
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2. 1. Definitions
“Consists of a set of symbols, ceremonies, and myths that communicate the underlying values and beliefs of that organization to its employees.” - Ouichi
“The way we do things around here.”
Like music
Limits range of movement
Makes movement possible
Does NOT cause movement
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3. 2. The Necessity of Culture
Range of possible beliefs
Transforming power into strength
Provides an efficient coordination mechanism
May be unreflective and disorderly
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4. 3. Basic principles
Employees are at once the consequence, creators, and carriers of culture
Cultural values are reflected in a variety of ways (overt & subtle)
Culture changes but it does so slowly
Cultural values are necessarily few, because values inevitably conflict
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5. 4. Communicating the Culture
Objectives
Commitment to organizational goals
Move from the objective to the subjective
Use the culturation process
Link values to behaviors
Manage information appropriately
Develop the right symbols & ceremonies
Tell the right stories
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6. 5. I-We-Them-It principle
I = treatment of individuals
We = treatment of the group
Them = treatment of the customer
It = how the company feels about what it does
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7. 6. Stated vrs. Unstated Culture
Stated Culture - The ideal state
Unstated Culture - The actual state
They are always disconnected.
The critical question is how disconnected the stated and unstated culture really are.
Stated
Unstated
8/28/2019