1. Creating a Movement & Connecting Communities

2. Creating a Movement & Connecting Communities
Panelists:
Maureen Brockman, Vice President, Embrace Families Foundation;
Patty Carroll, Director of Community Relations and Recruitment; Partnership for Strong Families
Christina Kaiser, Director of Community Relations, Communities Connected for Kids;
Cheri Sheffer, Chief Operating Officer, Communities Connected for Kids

3. Creating a Movement & Connecting Communities
Florida’s unique system of care is increasingly becoming a model for innovations in the care of our children and consistently improving outcomes.
Much of that success is a direct result of Florida’s unique community-based system of care which cultivates local ecosystems of community-based and provider agencies, regional DCF staff, child protection teams, case workers, judges, foster families, and so many other partners.
While many in this ecosystem may be familiar with the agencies serving their communities or even the services you’re providing.

4. Creating a Movement & Connecting Communities
How can an agency’s branding and marketing help tell that story to your local community and other potential partners, while also educating various audiences?

5. 2018-2019 Monthly Awareness Campaigns
November National Adoption Month
March National Social Workers Month
April Child Abuse Prevention Month
May National Foster Care Month
June National Reunification Month

6. 2018-2019 Monthly Awareness Campaigns Email Signature Buttons
Campaign Tools
Key Messaging Documents
Printable Collateral Materials (Selfie Frame, campaign cards, etc.)
Social Media Profile Banners
Fliers & Infographics
Signature Buttons
Social Media Draft Posts & Accompanying Graphics
Press Releases (Joint & Template), Letters to the Editor
& Opinion Editorials
Videos to be Used for Social Media or PSAs

7. 2018-2019 Monthly Awareness Campaigns
Partners
Throughout several months, FCC collaborated with member agencies, state agencies and others to develop campaign materials and distribute to FCC membership.
National Adoption Month
Selfless Love Foundation
Dave Thomas Foundation for Adoption
Governor’s Office
Department of Children and Families
National Foster Care Month
Department of Children and Families
Child Abuse Prevention Month
Embrace Families
National Reunification Month
Communities Connected for Kids