1. Gillian Harrison, MLIS Manager, Marketing and Support BCR
Plugging Into the Numbers: Using Data to Make Some Noise about Library Services
Gillian Harrison, MLIS
Manager, Marketing and Support
BCR

3. Mom and Dad

4. Matriculation

5. Path to Today’s Presentation
Classification and thesaurus creation for engineering information
Reference librarian
Building product databases, taxonomies, analyzing product placement data
Product Manager
Marketing Manager

6. Today’s Topic Data Calculus Statistics Differential Equations
Market Analysis
Surveying
Making Some Noise
Product launch plans
Presentations
YA programs
Singing
Writing

7. Mom and Dad

8. DATA

9. You say Data, and I say Data
Circulation: 900,677
76,988 site visits
67 transactions
6729 searches

10. “Let’s Call the Whole Thing Off”
Exciting
Intimidating
The world is a story problem…

11. Who, What, When, Where

12. Who? Is going to… To get data for… Has the password???? pull Gather
manipulate
To get data for…
Branch, Campus, System, District, consortia, region, state
Has the password????

13. What? Data is available… Circulaton Reference Website Catalog
Databases
Collection
Resource Sharing
Geographic

14. What?
Circulation
Item, format, patron, patron type, branch, day, time of day
Checkout time, number of items checked out
Amount overdue, time overdue

15. What? Reference In person, phone, email, IM, virtual reference
Directional

16. What? Website Site visits Page views Searches Transaction logs
Time per visit

17. What?
Catalog
Searches
Search terms
Link traffic

18. What? Databases Searches Full text requests, accesses Turnaways
Printing
Authentication method

19. What?
Collection
Subject
Date
Audience
Comparison

20. What? Resource sharing Borrowing Lending Initiated
Fullfilled/Unfulfilled
Turnaround time

21. What?
Geographic
Population served
Demographics
Physical locations

22. When? Should data be sought… Regularly
Before and after a project or promotion
To support an initiative (budget, bond issue, renewals, new acquisitons)

23. Where? Can data be found…
Vendor (ILS, database, website host, software provider)
Professional organizations
Government
Pew
OCLC

24. A brief word about standards
COUNTER Codes of Practice
Journals and Databases
Books and Reference Works

25. OCLC Membership Reports
Sharing, Privacy and Trust in our Networked World (October 2007)
College Students’ Perceptions of Libraries and Information Resources
Perceptions of Libraries and Information Resources
Information Format Trends: Content, Not Containers
Environmental Scan: Pattern Recognition
Libraries: How They Stack Up
Five-Year Information Format Trends

27. Pew Internet and American Life Project
Parent and Teen Internet Use
Broadband: What’s All the Fuss About?
Riding the Waves of “Web 2.0”
Social Networking Websites and Teens
Information Searches that Solve Problems

29. Why

30. Why?
Comparison
Correlation
Causation

31. Making Some Noise

32. How

33. What do I do now?

34. Make friends with your data
Baselines
Trends
Patterns

35. Manipulate your data
Simplify
Compare
Picture it
1 + 1 = 2

37. Define your audience Board Staff Business Partners Community Patrons
Chamber of commerce, friends
Patrons
Teens, business users, faculty, undergraduates, remote users

38. Pick and Choose
Remember…

39. What are you trying to say?
Update
Funding
Justification
Inform
Shock

40. The “Here’s” Update – “Here’s where we are”
Funding – “Here’s what we need”
Justification – “Here’s why”
Inform – “Here’s what we can do”
Shock – “Looky here!”

41. Outcomes? Update… fullfill expectation Funding… gimme money!
Justification… of a decison
Inform… so that you know
Shock… into action

42. Where, oh where?
Venue
Media
Voice

47. Audio Demonstration Clinton May Hold Early Campaign Cash Lead
(Morning Edition, April 2, 2007)
Republican Hopefuls Post Fundraising Totals
(Morning Edition, April 3, 2007)

50. Questions

51. Gillian Harrison gharrison@bcr.org
Thank You!
Gillian Harrison