1. Sports & Entertainment Marketing Defined
Lesson 2.1
Sports & Entertainment Marketing Defined
Copyright © 2016 by Sports Career Consulting, LLC

2. NBA Star, Shaquille O'Neal
LESSON 2.1
What is SEM?
"I'm tired of hearing about
money, money, money, money,
money. I just want to play the
game, drink Pepsi, wear Reebok.”
NBA Star, Shaquille O'Neal
Copyright © 2016 by Sports Career Consulting, LLC

3. What is Sports & Entertainment Marketing?
LESSON 2.1
What is SEM?
What is Sports & Entertainment Marketing?
To define Sports & Entertainment Marketing, you
must first understand the foundation of the term:
Marketing
Sports
Entertainment
Copyright © 2016 by Sports Career Consulting, LLC

4. A source of diversion or physical activity engaged in for pleasure
LESSON 2.1
What is SEM?
Marketing
Sports
Entertainment
The process of developing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants
A source of diversion or physical activity engaged in for pleasure
Whatever people are willing to spend their money and spare time viewing rather than participating
Copyright © 2016 by Sports Career Consulting, LLC

5. Leisure Time What is SEM?
LESSON 2.1
What is SEM?
Leisure Time
It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time
Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time”
Copyright © 2016 by Sports Career Consulting, LLC

6. LESSON 2.1 REVIEW (ANSWERS)
What is SEM?
Define sports marketing and entertainment marketing
Sports marketing is the act of using sports as a platform to market products or services and increase sales or the process the of marketing and selling the sports property itself
Entertainment marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time
Copyright © 2016 by Sports Career Consulting, LLC

7. Blank Slide Available for Teacher Edits
LESSON 2.1
What is SEM?
Blank Slide Available for Teacher Edits
Copyright © 2016 by Sports Career Consulting, LLC