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Fig. 4 (Top) Upper curves show the total number of words in initial messages, which increases with desirability gap. Lower curves show the fraction of positive words in messages, which increases slightly for messages sent by women but decreases for messages sent by men. (Bottom) Expected payoffs to writing longer and more positive messages, holding desirability gap at its city-specific mean. We see that longer messages are positively associated with response rates only for women and men in Seattle. Positive messages are somewhat negatively associated with response rates for men; women have mixed success with more positive messages, depending on the city. Elizabeth E. Bruch, and M. E. J. Newman Sci Adv 2018;4:eaap9815 Copyright © 2018 The Authors, some rights reserved; exclusive licensee American Association for the Advancement of Science. No claim to original U.S. Government Works. Distributed under a Creative Commons Attribution NonCommercial License 4.0 (CC BY-NC).
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