1. IP ISSUES IN LICENSING OF TECHNOLOGY IN THE ELECTRONICS INDUSTRY
SUNITA K. SREEDHARAN
ANAND AND ANAND
Delhi – 20th February 2007

2. INVINCIBILITY LIES IN THE DEFENSE;
THE POSSIBILITY OF VICTORY IN THE ATTACK
SUN TZU
ANAND AND ANAND

3. IT IS NOT ENOUGH TO MAKE OR DO THINGS THAT YOU CAN SELL
THE CHALLENGE
IT IS NOT ENOUGH TO MAKE OR DO THINGS THAT YOU CAN SELL
YOU NEED TO MANAGE AND UTILIZE YOUR IP ASSETS IN CONJUNCTION WITH ALL OTHER ASSETS OF THE COMPANY
ANAND AND ANAND

4. INTELLECTUAL PROPERTIES
Copyright
Design
Trade Dress
Product & /
Services
Trademark
Trade Secret
Patent

5. IPR PORTFOLIO OPTIMIZATION GENERATE REVENUE CREATE BENCHMARKS
FORM MARKET PARTNERSHIPS
ANAND AND ANAND

6. MARKET PARTNERSHIPS BUSINESS OPPORTUNITIES GOVERNMENT POLICIES
PREVAILING
LAWS
SOCIO-ECONOMIC
CONSIDERATIONS
ANAND AND ANAND

7. some figures - significance
IBM – USD 1.5 billion in royalties
Microsoft – 5 patents
2000 – nearly 1,500 patents
Gillette had a wall of 22 patents on its product including blade, the handle, the packaging
ANAND AND ANAND

8. THE RELEVANT QUESTIONS
WHAT
&
HOW
WHY
WHEN
WHO
WHERE
ANAND AND ANAND

9. JOINT VENTURE MERGER FRANCHISE ACQUISITION LICENSING WHAT WHERE WHO
WHEN
WHY
WHICH
HOW
DILIGENCE
DUE
HOW
WHEN
JOINT VENTURE
WHAT
MERGER
FRANCHISE
WHO
ACQUISITION
IP AUDIT
WHICH
LICENSING
WHERE
TECHNOLOGY TRANSFER
WHY
ANAND AND ANAND

10. Last thoughts… To know your intellectual property rights;
To effectively secure / register your IPR’S;
To take reasonable steps for promotion;
To have a good network of information;
To develop a workable enforcement strategy;
To regularly allocate funds in anticipation;
To enforce your rights vigorously & strategically.
ANAND AND ANAND

11. Intellectual property is of vital importance to global economy
THANK YOU
Sunita K. Sreedharan
ANAND AND ANAND