1. HoneyTag Project

2. The objective
Protection of both brand and geographical origin of Durmitor’s honey.
Unique identification and tracking of each honey jar.
Food safety control.
Smart label - combinations of QR code and functional inks.

3. Smart label

4. Ink specifications

5. Digital product semantic model

6. Use cases

7. Component diagram

8. System architecture

9. Mobile application

10. University of Donja Gorica
TagItWine Project
University of Donja Gorica

11. The Problem Counterfeiting in wine industry Remarks
Using fake labels with subtle changes in brand name and/or company logo
Using authentic labels removed from more expensive wines and place them on cheaper wine
Remarks
Affects wine maker’s reputation, tradition and economy of the region
Counterfeit wine market estimates go up to 4-5%
Plantaže produces over 17 million bottle products annually sold in 35 countries world wide

12. The Team University of Donja Gorica Company Plantaže
Faculty for Information Systems and Technologies
Company Plantaže
Market leader in Southeast Europe
The biggest wine producer in the region

13. The Idea
Utilization of TagItSmart technologies to make an anti-counterfeiting system

14. The Focus Focus is on the Brand protection use case
Real situation, big challenge – example of fake labels below

15. Concept and Approach

16. Functional Ink
Photo-chromatic Ink

17. How does it work?
Product authentication

18. © 2017 University of Donja Gorica
Main Stakeholders
Wine makers
Distributors
Retailers
Consumers
© 2017 University of Donja Gorica