1. THE POWER
to engage the world’s most influential consumers With World Media Group

2. introduction
The World Media Group is a strategic alliance of the world’s leading media brands who are committed to promoting award-winning journalism and the role of international media.

3. An engaged audience Building an engaged audience requires: Time Trust
Powerful content

4. The Latest analytics from moat reveal the world Media group brands are winning the war on attention

5. WMG has the power to engage across all platforms

6. Active page dwell time (secs)
Display desktop
Active page dwell time (secs)
In-view rate
In-view time (secs)
28.0
35.0
56.5
72.0
47.6
66.0
39%
27%
25%
WORLD MEDIA GROUP QUALITY BENCHMARK
MOAT INDUSTRY BENCHMARK
Source: Moat Q3 2018

7. Mobile web
In-view
time (secs)
In-view rate
Universal touch rate
9.4
12.7
51.0
67.3
17.3
19.5
35%
32%
13%
WORLD MEDIA GROUP QUALITY BENCHMARK
MOAT INDUSTRY BENCHMARK
Source: Moat Q3 2018

8. Audible and visible on complete rate
Video desktop
In-view rate
Audible and visible on complete rate
22.0
53.6
61.7
75.2
22%
144%
WORLD MEDIA GROUP QUALITY BENCHMARK
MOAT INDUSTRY BENCHMARK
Desktop video numbers are based on five WMG publishers – Bloomberg, National Geographic, The Washington Post, Time and Fortune – which had video inventory running during Q when Moat’s analysis took place and therefore represents a smaller sample than on the other platforms

9. In a sector where engagement is declining…
…engagement with world Media group is increasing

10. The world media group delivers:
Award-winning journalism
trusted by influencers around the world
An Engaged audience

11. Contact us
For further information please contact the World Media Group or any of the individual members.
+44 (0)
twitter.com/WorldMediaGroup
world-media-group.com

12. What are Moat Quality benchmarks?
Moat provides an advertising benchmark for the industry which media outlets can measure themselves against. Therefore, WMG publications can see how well their advertising is being received compared with the industry standard.
What are Moat Quality benchmarks?
Moat is a new-York based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers and agencies.
WMG members measured in Moat Quality Benchmarks include: The Atlantic, Bloomberg Media Group, The Economist, Forbes, Fortune, National Geographic, Reuters, Time, The Wall Street Journal and The Washington Post