One Policy – One Management – One Network

One Policy – One Management – One Network
Unified Access One Policy – One Management – One Network

Agenda Technology Evolution Trends and Drivers What is Success?
Cisco Unified Access Cisco Services Can Help Lifecycle Approach Unified Access Services Your Professional Service Practice Your Managed Service Practice

Unified Access ANYWHERE ANYTIME ANY DEVICE

Unified Access Technology Evolution
Increasing scale of users, devices, and network components Pervasive IPv6, Next Generation Cloud Services Wave ac, HotSpot 2.0, VDI / VXI, Connected Consumer Virtual Components, Wave ac, App Visibility & Control BYOD, 3SS n, Unified Policy & Management, Cloud Controller 1SS and SS n with Spectrum Intelligence Controller and Coordinated Access Points Unified Access Autonomous Access Points Unified Access WLAN WLAN WLAN 1997 15 Years 2012 3 Years 2015

Trends and Drivers Majority of new network devices will have no wired port Users are starting to bring in / use more than one device Mobile device speeds are increasing every few years Users will change devices more frequently than in the past Users want to be always connected to work, family, and friends Users want access to all their applications - anywhere, anytime, and with any device Guest access with accountability has become a business requirement

5.0 GHz Centric Wi-Fi (802.11n and 802.11ac)
Unified Access What is Success? CONTROL - when you have “One” Policy Management for all users and devices Unified Policy Management = Identity Services Engine VISIBILITY - when you have “One” Network Management of all users, devices, and components Unified Network Management = Cisco Prime Infrastructure PREDICTABILITY - when you have “One” high performance, utility-grade Unified Access Network Stateful Switchover, Secure Group Access, Smart Operations, Application Visibility and Control Radio Resource Management, CleanAir, ClientLink, VideoStream BALANCE - when you have operational balance between Wired ports and Wireless radios 2.4 GHz Centric Wi-Fi (802.11gn) 5.0 GHz Centric Wi-Fi (802.11n and ac) Pervasive coverage in 2.4 GHz No coverage gaps in 2.4 GHz Consistent signal (RSSI) in 2.4 GHz 1 Access Point per 2,500 square feet or 1 Access Point per 24 ports of Switching Gigabit Ethernet uplink per Access Point required Pervasive coverage in 5.0 GHz No coverage gaps in Consistent signal (RSSI) in 5.0 GHz 1 Access Point per 1,000 square feet of or 1 Access Point per 12 ports of Switching 2 Gigabit Ethernet uplinks per Access Point required

Unified Access Checklist and Timeline for Success Soon When Required
Now Unify Wired+Wireless Policy and Network Management - IPv4+IPv6 Scale Wi-Fi for capacity for 2.4 GHz Scale DHCP, DNS, AAA, PPP, and Guest services for capacity Implement Wireless (AAA+Profiling+Provisioning+ Guest) Scale Wi-Fi for capacity for 5.0 GHz (AAA+Profiling+Provisioning+Guest+ Mobile Device Management) Implement Wireless+Wired (AAA+Profiling+Provisioning+Posturing+Guest+Mobile Device Management)

One Policy – Identity Services Engine
Industry’s First Context-Based Wired+Wireless+WAN Policy/Guest Management AFTER Unified context-based policy management for employees and guests across the network BEFORE Separate policy and guest management Improved Control Who? What? When? Where? How? Account for every device and block unwanted devices AAA + Profiling, Provisioning, and Posturing = Secure BYOD Wired | Wireless | WAN Simple | Unified | Automated Cisco ISE–Provides Unparalleled Control

One Management – Prime Infrastructure
Single Pane of Glass View and Management of WLAN – LAN - WAN AFTER Comprehensive user and Unified Access network Visibility & advanced troubleshooting BEFORE Separated management WLAN Improved Visibility WLAN LAN LAN WAN WAN + Identity Siloed Inefficient Operational Model Repetitive Manual correlation of data Error Prone Consumes time and resources Simple Improves IT efficiency Unified Single view of all user access data Advanced Troubleshooting Less time and resources consumed Cisco Prime Infrastructure – Provides Unparalleled Visibility

One Network Control and Visibility for IT - Predictability for Users
Access Switches Compact 2960-S 3750-X/ 3560-X 4500E Identity and Policy Data Integration ISE NCS Distribution Switches 6500 Series Wireless LAN Controllers Branch Controller Campus Controllers Cloud Controller 2500 Series 5500 Series Flex 7500 WLC on SRE WiSM2 Access Points 3500i Series Density Outdoor Teleworker Indoor 1040 Series 1140 Series 1260 Series 35/3600e Series 3500p Series 1550 Series 600 Series Mobility Services Engine 3310 & 3355 Physical or Virtual

Cisco Services Can Help Turn Technology Transitions into Competitive Advantages

Succeed with a Lifecycle Approach Realize the Full Value of Your Network and IT Investments Faster
Validation Design SMART SERVICE CAPABILITIES Build Plan Manage Deployment Create an agile infrastructure Develop a cost effective strategy Prepare to support new solutions Assessment Speed time to value Reduce deployment costs Maintain availability during deployment and migration Strategy and Analysis Operations Management Migration Product Support Solution Support Optimization Services for Success at Every Phase Smart service capabilities enable better visibility, better information, and better understanding to fuel performance, efficiency, and innovation throughout the network and IT lifecycle: Plan In the plan phase, you develop an architectural strategy and transformational road map in alignment with your business requirements. You analyze the current state of your network architecture, IT model, and service management approach, and develop high-level and detailed designs. Smart service capabilities enable you to better understand what you have running in your network environment so you can more effectively evaluate what needs to change and how to achieve transformation. Build In the build phase, you validate that the solutions you’ve designed are ready for your production network, and then implement or migrate new solutions and applications. As you build your network, smart service capabilities provide continuous visibility into the overall state of your network, putting you in a better position to successfully manage deployment and migration. Manage In the manage phase, you optimize your infrastructure, applications, and service management approach, and monitor and manage your infrastructure. You ensure your devices are protected and your software is current. In day-to-day operations, smart service capabilities provide visibility into your infrastructure, delivering the intelligence you need to preempt potential issues, quickly resolve those that arise, and simplify network management and support processes. They enable a more reliable network so you can turn your focus to initiatives that bring greater value to the business. Improve performance, availability, resiliency Increase efficiency and reduce costs Mitigate risk SERVICES FROM CISCO TOGETHER WITH OUR PARTNERS

CISCO DEEP KNOWLEDGE BASE
Smart Services Innovation: Better Visibility, Information, and Understanding at Every Phase Services that have Automated Software-enabled Capabilities …which collect Network Diagnostic Data …which is analyzed and compared to Cisco’s Deep Knowledge Base …to provide Actionable Insight. Innovation is at the heart of Cisco smart services, and it helps these services deliver better visibility, information, and understanding. Smart services have Automated Software-enabled Capabilities…which collect Network Diagnostic Data…which is analyzed and compared to Cisco’s Intellectual Capital…to provide Actionable Insight. This actionable insight can take the form of assessing the state of the network and devices, optimizing network performance, improving operational efficiency, and simplifying and automating ongoing operations. Cisco Services has the innovation, passion, and experience to help our customers solve their most important business challenges. With Cisco, customers benefit from: Cisco’s 25 years’ industry innovation and leadership More than 50 million installed devices and 6 million annual customer interactions. Our deep knowledge base includes more than 90,000 technical documents 25 years’ networking innovation and leadership 6 million annual customer interactions 90,000+ technical documents 50 million installed devices CISCO DEEP KNOWLEDGE BASE

It’s All About Choice and Differentiation
Ready-to-Eat Pre-Mix From Ingredients Basic Resell Partial Differentiation Full Differentiation Network Optimization Service Collaborative Professional Services Collaborative Professional Services Smart Net Total Care Smart Care Partner Support Service PROFESSIONAL SERVICES No matter what your type of business model, or level of differentiation you’re seeking, Cisco can provide a service offering that is tailored to your specific business needs. So our services approach is all about choice and differentiation. If you have a professional services model, you can choose from a basic resell offering, such as Network Optimization Service, all the way to a more differentiated Collaborative Professional Services offering. For support services, the basic resell product would be Smart Net Total Care. You could choose Smart Care for partial differentiation, or Partner Support Service, if you have an established managed services practice. You can leverage Smart Care or PSS to build your own unique offer. And if you already have a managed services business, you can again choose Smart Care or Partner Support Service. Both offerings deliver a comprehensive set of technical capabilities that you can combine with your own expertise, enabling you to differentiate your practice by adding new service deliverables—and revenues. SUPPORT SERVICES MANAGED SERVICES

For Your Professional Services Practice
Collaborative Professional Services Network Optimization Service Your Talent and Expertise + Cisco Expertise and On-Demand YOUR TALENT AND EXPERTISE + CISCO EXPERTISE ON DEMAND SOLD BY YOU AND DELIVERED BY CISCO Sold by You and Delivered by Cisco For a professional services practice, Cisco offers Collaborative Professional Services as well as the Network Optimization Service. With Collaborative Professional Services, you combine your talent and expertise with Cisco expertise and on-demand capabilities. And with the Network Optimization Service, you can take advantage of a service that helps customers maximize their network investment and optimize performance—an offering that is sold by you, and delivered by Cisco. Smart Service Capabilities

For Your New or Evolving Managed Services Practice
Smart Care Service Partner Support Service Your Technical and Service Resources + Cisco Technical Assistance If you’re a partner with a new or evolving managed services practice, Cisco offers Smart Care Service or Partner Support Service. Both offerings let you combine your technical and service resources with assistance from Cisco technology experts. Smart Service Capabilities

Unified Access Services for Partners Plan and Build
Let’s look at the collaborative and Cisco branded services that can help you plan, design and implement the BYOD smart solution for your customers.

Unified Access Services for Partners
PLAN Cisco Branded Services Migration Services Wireless LAN Planning and Design Service ISE Design and Proof of Concept Service Collaborative Professional Services (CPS) Assessments for Unified Access: Software tools that help you analyze and collect data through assessments and automation. Routing and Switching Assessment IPv6 Assessment Service ISE Assessment CPS Development and Guidance Services for Unified Access: Cisco can create the solution design (Development) or we can review and guide your own design efforts (Guidance) Borderless Networks Guidance Borderless Networks Development ISE Guidance CPS Assessment Services are software tools that help you analyze and collect data through assessments and automation. They offer data collection software, training, and delivery methodologies. Assessment services also produce detailed reports, correlating customer data to Cisco best practices. One partner used Collaborative Professional Services to reduce its network assessment time from 128 hours to just two hours. CPS Development and Guidance Services. Cisco can create the solution design (Development) or we can review and guide your own design efforts (Guidance). In the CPS Guidance Service, we will review your high-level design, migration plan, and implementation strategy. Cisco also provides feedback on your detailed design, and performs a systems acceptance test plan review. Both of these services can help free up your most talented resources. For example, a partner used Development Services to create its design documentation, freeing its engineers to spend more time face-to-face with customers. BUILD Partners deliver, leveraging intelligence from assessments. Cisco can assist with validation

CPS: Routing and Switching Assessment Service
Features Benefits Deliverables During the plan phase, determines the hardware and software health of the network and creates an action plan to address recommendations During the build phase, validates the network implementation and creates as-built documentation During the manage phase, identifies incremental improvements to the routed and switched network Maximizes business and operation agility to launch new network assessments, anytime and anywhere Offers access to Cisco network analysis tool innovation and an industry-proven infrastructure methodology implemented by Cisco consultants Enables a methodical approach to assess customer needs and roll out and manage for optimal performance Significantly reduces the risk of network instability and outage events Network Configuration Best Practice Report End-of-Life Report Field Notice Report Cisco IOS Health Assessment Report Cisco IOS Software Recommendation For details on this service, see the Routing and Switching Assessment Service data sheet at:

CPS: IPv6 Assessment Service
Features Benefits Report Details Bolsters partners planning offers for IPv6 migrations Assesses the implications for the customer environment Identifies opportunities to take advantage of IPv6 features and functionality and areas of risk Provides access to experienced professionals supported by Cisco’s best-in-class tools and methodologies Faster migration time Improved organizational productivity by providing expertise trained to identify IPv6 readiness Significantly reduced risk of network instability and outage events Fewer problem incidents and reduced time to resolution Access to Cisco’s smart services innovation Devices that are capable of supporting IPv6 features Devices that require a hardware, software, or memory upgrades Devices that do not support IPv6 features Recommended software versions that provide stability and customer-required features Recommended configuration and topology changes that enhance network performance End-of-life devices For details on this service, see the IPv6 Assessment Service data sheet at:

Cisco Identity Services Engine Assessment Service
Features Benefits Report Details Provides visibility into a customer’s network readiness for ISE in advance of determining IT strategy or creating a design Identifies gaps in the existing or planned infrastructure that might affect the performance of the Cisco ISE and creates reports that are immediately actionable Enables partners and end customers to take full advantage of the features of Cisco ISE Provides partners with expert guidance and support that can help to improve the accuracy and completeness of the customer’s network Significantly reduces the risk of network instability and outage events Reduces the number of problem incidents and time to resolution Provides access to Cisco’s smart services innovation Cisco network device readiness (LAN switches, wireless LAN controller [WLC], and VPN) WAN bandwidth readiness Suggestion for a software version to use in the targeted network For details on this service, see the Identity Services Engine Assessment Service data sheet at:

CPS: Borderless Networks Guidance Service
Project-based service that provides remote planning and design review assistance for the deployment of an end-user Cisco Borderless Networks solution Benefits Scale resources to quickly meet demand Deepen the skills of your staff in new and existing practices Standardize and automate documentation, building a professional and consistent look to your deliverables Gain an edge with Cisco Services’ architectural approach, intellectual capital, and leading best practices Help ensure customer satisfaction through Cisco technical validation of all partner-created network designs, so that all the deliverables to your customers are backed by Cisco For details on this service, including the covered devices and deliverables for each level, see the Guidance Services data sheet at: Level What the Service Covers Standard Simple, small to medium-sized networks of 1 to 250 users with standard routing, switching, wireless, and security platforms Advanced Larger, more complex medium-sized to large networks with two customer locations and to 1000 users

CPS: Borderless Networks Development Service
Project-based service that provides remote planning and design assistance with knowledge transfer for the deployment of an end-user Cisco Borderless Networks solution Benefits Strengthen and deepen your skills in new technologies Create a scalable and repeatable reference architecture Deliver customized designs for complex engagements Mitigate your risk and minimize capital investments in new technologies, with strong plans and designs that help ensure smooth implementations and cost control Gain an edge in penetrating new and existing accounts with leading best practices developed by Cisco Offload time-consuming document creation from your engineers Build a professional and consistent look to your deliverables Receive Cisco technical validation of all network designs, so that all deliverables to customers are backed by Cisco For details on this service, including the covered devices and deliverables for each level, see the Development Services data sheet at: Level What the Service Covers Standard Simple, small to medium-sized networks of 1 to 250 users with standard routing, switching, wireless, and security platforms Advanced Larger, more complex medium-sized to large networks with two customer locations and to 1000 users

CPS: Identity Services Engine Guidance Service
Project-based service that provides remote planning and design review assistance for the deployment of Cisco Identity Services Engine solution Benefits Scale resources to quickly meet demand Deepens the skills of your staff in new and existing practices Standardizes and automates documentation, building a professional and consistent look to your deliverables Gains an edge with Cisco Services’ architectural approach, intellectual capital, and leading best practices Helps ensure customer satisfaction through Cisco technical validation of all partner-created network designs, so that all the deliverables to your customers are backed by Cisco For details on this service, including the covered devices and deliverables for each level, see the Guidance Services data sheet at: Level What the Service Covers Standard Medium-sized to large networks up to 2000 users

Translate Network Data into Actionable Intelligence
Network Optimization Service CUSTOMER BENEFITS Improved network stability and overall risk posture Better informed IT investment decision making Customers can gain insight to effectively manage change and complexity thru network performance, maturity benchmarking, incident trending and deployment analytics. PARTNER BENEFITS Insight to drive architectural upgrade conversations Up sell opportunities for other professional services Cisco Network Optimization Service (NOS) helps customers get the most from their network investment. It provides technical leadership and professional services expertise, tools, and best practices to help them intelligently run their network for optimal performance. Managing complex groups of devices, it gives your customers an interactive, visual representation of their device groups. And it analyzes key metrics on a network-wide basis, so it helps boost network performance and proactively addresses potential problems. Your customers will experience: Improved network stability and overall risk posture, through smart service capabilities that automate analysis for improved visibility and insight into the state of the network. Better-informed IT investment decisions, from Cisco services experts who help them assess the network's readiness to support new technologies and identify gaps in their current architecture. As a partner, you can resell NOS and deliver these benefits to your customers. You’ll also realize: Better insight into your customers’ network, to help you drive architectural upgrade conversations. Up-sell opportunities for other professional services, based on your role as a trusted advisor who understands your customer’s business.

Services for Partners Manage
Increase operational efficiency, lower costs, and improve risk management by providing smart, proactive support for your customer’s BYOD solution. We’ll start by covering the Cisco Collaborative services to enable you to deliver your own branded support offers, followed by the Cisco brand technical services that you can resell as part of your overall BYOD customer solution.

Technical Support with Proactive Network Monitoring, Assessments, and Repairs
Smart Care CUSTOMER BENEFITS Network-wide support Comprehensive network care Delivered by partner backed by Cisco Combine your expertise with Cisco’s to create managed services that meet your customer needs. Deliver comprehensive network care through this partner-led, proactive technical support service. PARTNER BENEFITS Access to Cisco Intellectual Capital and tools for actionable insight Full-featured managed service offering Cost-effective delivery Cisco Smart Care is ideal if you are in the process of developing a managed service offering and want to expand from the traditional break-fix level of services. The service includes ongoing information to proactively manage and improve your customer's network. You'll grow your business through proactive customer engagements and higher margins. Your customers will benefit from: Network-wide technical support combined with proactive network monitoring, assessments and remote repairs, to provide comprehensive network care and continuous network improvement A comprehensive service offering that brings together your expertise with Cisco’s to meet customer needs, in a single offering that is easy to purchase and manage Service delivered by you, a trusted advisor who knows their business, through a collaborative “partner-led, Cisco-enabled” approach With Cisco Smart Care, you can benefit from: Access to Cisco intellectual property and resources for actionable insight into your customers’ network A full-featured managed services offering using Cisco tools, resources, and service infrastructure to help you differentiate your practice Cost-effective delivery and improved operational efficiencies through appliance-based monitoring and remote repair of Cisco devices and software applications

Smart Care Features Feature Set Output Control Panel + Dashboards
Smart Service Capabilities Control Panel + Dashboards Summarize information gained through the smart service capabilities and network security features. Enables you to easily initiate, configure, and maintain the service though a variety of online dashboard. Audience: Partner operations team Monthly Business Report Allows you to create a report and QBR readout for your customer. Can be easily utilized and customized to demonstrate your business and technical expertise. Audience: Partner business decision makers IB Management (Discovery, inventory) Assess and Repair (Proactive) Alerts, Notifications (PSIRT) Notifications Reports Remote Monitoring Network Security IPS Signature Update (Assess and Repair) Disaster Recovery PSIRT / IntelliShield correlation Security Assessment Smart Care offers a rich feature set, based on Smart Service Capabilities, Network Security, and Cisco’s Global Support Infrastructure. You can utilize a control panel and dashboards, which summarize the information gained through smart service capabilities. This helps you initiate, configure, and maintain the service. A monthly business report that you can present to customers helps you showcase your business and technical expertise. And a network exception report, delivered weekly, helps you proactively summarize your support activities. Network Exception Report Delivered weekly to proactively summarize support activities Audience: Partner operations team Global Support Infrastructure Contract Consolidation TAC Support Hardware and Software Upgrades Cisco.com Access

Traditional Product Support with Smart Innovation
Partner Support Service CUSTOMER BENEFITS Your added value and expertise Proactive support for complex networks Partner delivery backed by Cisco Provides reusable assets to help you build new services to profitably expand your business; combines Cisco’s global foundational support, smart service innovation with your unique offerings PARTNER BENEFITS Access to Cisco Intellectual Capital for actionable insight Flexible integration options Cost-effective delivery of scalable solutions Partner Support Service is an excellent choice if you have already invested heavily in your services practice. This service allows you to take advantage of Cisco's Global Support Infrastructure and smart capabilities to expand your portfolio of service offerings. With Partner Support Service, you can develop and deliver high value, proactive technical support while capitalizing on Cisco intellectual assets, smart capabilities, and service automation. Your customers will benefit from: Your added value and expertise, for a more personalized services solution that is closely aligned to your customer’s needs. Proactive support for complex networks through smart services that help keep problems from arising, and help you resolve them faster when they do occur. A comprehensive set of technical capabilities that you can combine with your own customer and services expertise to deliver a complete solution for customers. As a partner, you can realize a variety of benefits as well, including: Access to Cisco Intellectual Capital for actionable insight, comparing collected diagnostics with Cisco’s knowledge base to offer proactive recommendations. Flexible integration options that let you cost-effectively develop personalized solutions for your customers. Cost-effective delivery of scalable solutions, utilizing Cisco Intellectual Capital, best practices, and reusable assets, so you can grow your services practice while minimizing cost and risk.

Partner Support Service
Cisco Services Partner Program with Partner Support Service I B Management Alert Reporting Device Diagnostics Smart Interactions Smart Bonding Smart Portal OS Software Updates Advance Hardware Replacement Online Technical Resources Partner access to Cisco TAC Smart Capabilities Foundational Capabilities If you’re a partner with more sophisticated managed services offerings, Cisco Partner Support Service provides a comprehensive set of technical capabilities that you can combine with your own customer and services expertise to deliver a complete solution for your customers. At the heart of the Cisco Partner Support Service are smart capabilities that strengthen and deepen support. These proactive capabilities help you convert traditional manual network management into a personalized interface between you and your customer. Smart services help keep problems from arising, and help you resolve them faster when they do occur, so you can help your customers get the most from their network. Cisco Partner Support Service includes a wide variety of support and monitoring features, all designed to help you strengthen and deepen your service offering. These replicable solutions provide: Foundational support, with 24-hour, seven days a week access to the Cisco Technical Assistance Center, online resources, software updates, and hardware replacement Installed base management that actively collects customer network information to build reports on contract and inventory status Alert reporting that provides end-of-life and hardware field notices, and security advisories Device diagnostics, which provide real-time troubleshooting and proactive device monitoring with call home capabilities A portal gives you immediate access to all of the Partner Support Service administration, reporting, and alert notification

For Your Support Services Practice
Smart Care Service Partner Support Service Smart Net Total Care Your Technical and Service Resources + Cisco Technical Assistance Sold by You and Delivered by Cisco How do Cisco support offerings relate to your practice? If you want to simply resell a support service and have it delivered by Cisco, Smart Net Total Care is an ideal offering. If you are seeking a service offering that combines Cisco technical expertise and resources with your own knowledge and service resources, Smart Care Service and Partner Support Service are excellent choices. Smart Service Capabilities

Increase Operational Efficiencies with Network-Wide Intelligence
Smart Net Total Care CUSTOMER BENEFITS Mitigate risk Resolve problems faster Reduce operating costs Provides customers with global support infrastructure capabilities and smart insights thru installed base management, proactive diagnostics and alerts. PARTNER BENEFITS Sell higher-value support services Free up resources focused on tracking and maintaining contracts Smart Net Total Care provides detailed information about exactly what is in customers’ networks, including information on equipment that might be approaching end of life or end of services. Being able to get this kind of information quickly makes it possible for customers to do proactive planning and budgeting. Smart Net Total Care is targeted at enterprise and commercial accounts and is seeing great traction. Cisco Smart Net Total Care Service is a network-wide support offer that simplifies and transforms customers' service experiences through smart service capabilities. This business service combines Cisco’s global networking expertise with secure visibility into customer network assets to deliver actionable intelligence and proactive support that help your customers mitigate risk, create operational efficiencies, lower costs and increase customer satisfaction.

Services Partner Enablement
Practice Enablement Partner Practice Builder: Build a business plan for your BYOD solutions practice. Steps to Success: Proposal templates and more. Cisco E-Consulting for Partners: Manage, grow, and transform your services and technology practices by using this powerful business intelligence platform. Marketing Enablement Learn about Partner Marketing Central and other marketing enablement by customer segment: Enterprise Midsize Sales Enablement Accelerate: Cisco services training and incentive program PDI Help Desk: Planning, Design and Implementation for BYOD Transformative Networking program: Cisco can help you quickly find opportunities to uncover your customers' priorities, assess their networks for readiness, and then deliver a validated Cisco solution for optimum value. Performance Metrics Central: Get a clear, accurate snapshot of how you are performing against your sales objectives. These are free, industry-leading best practices and resources to enable you to: More effectively market, sell, and deliver service offerings Efficiently manage your services practice, driving growth, profitability, and differentiation. We have three key enablement resources: Practice Enablement, Marketing Enablement, and Sales Enablement. Let’s take a closer look at each. Practice Enablement: Implement customized recommendations and activities that help you expand your service practice and develop new capabilities and expertise to meet your customers’ demands. Partner Practice Builder: This proven methodology simplifies the process of developing a Cisco solutions-based business, an approach that increases profitability, strengthens customer loyalty and is more likely to result in repeat business. Cisco E-Consulting for Partners: A powerful business intelligence platform that combines services metrics, product metrics and Cisco experience to help you manage, grow, and transform your services and technology practices. E-Consulting: Partner Business Impact Users of E-Consulting for Partners contribute 84% of service bookings and 80% of product bookings. Users of E-Consulting for Partners consistently outperform non-users leading to superior growth in service and products. E-Consulting Partner Users are on average… $3.7M higher in service bookings $14.9M higher in product bookings 7.4% higher in their service attach rate 2.6% higher in their renewal rate E-Consulting: Partner Adoption Recommendations Made: 804,000 Recommendations, Partners Covered: 35,000 QBR Content downloads: 13,000+ QBR, Partners Covered: 1,200+ Partner Dashboard Accessed 21,000+ times Steps to Success: Engagement and deployment methodologies, best practices, and technical resources that enable you to sell, deliver, and support Cisco Advanced Technology solutions. Steps to Success: Partner Business Impact 100% of top 25% partners used Steps to Success (based on product bookings) S2S Partners have 30 times higher average product bookings than non-S2S partners S2S Partners – $2,712,632 Non-S2S Partners – $86,432 Steps to Success: Partner Adoption FY12 was another strong year for absorption and penetration of S2S content in the partner community. Totals for the year and trends per quarter follow: Unique visitors: 12,000 Unique partner companies: 6,000 Page views: 138,000 Content downloads: 192,000 Marketing Enablement: Build marketing momentum to build your business by leveraging highly customizable joint marketing materials and best practices with the flexibility to differentiate your brand. Partner Marketing Central: Create impactful, co-branded marketing materials, campaigns and other resources. Cisco Partner Velocity offers marketing training at live and virtual events and provides you with innovative marketing solutions presented by marketing experts. Sales Enablement: Improve your services sales performance with on-demand visibility into all relevant service metrics and operational indicators to help you sell and deliver services in a consistent and repeatable manner. Cisco Performance Metrics Central: A centralized view of service metrics, operational indicators, discount and rebate information, and upcoming contract opportunities to help you effectively sell and manage Cisco Services. Cisco Services Accelerate Program: A training and incentive program for eligible Cisco channel partners designed to help you and your teams sell Cisco Services more effectively and grow your business. For a comprehensive list of Cisco partner resources for Services, visit:

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