1. Calvert County: Healthy Parks Healthy People
A project for:
Leadership Southern Maryland
Shannon Nazzal
Sue Alexander
Kyle Bishop
Donna Attick
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2. The mission of the Calvert County Healthy Parks Healthy People program is to provide an emerging, powerful health strategy to harness the power of parks and public lands to promote the health and lifestyle choices of our community.
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3. Goals & Objectives Increase Nature Park Visitation
Develop strategy for visitation tracking including demographic information.
Initiate a study on transportation to park facilities.
Develop programming and funding to offer wellness programming in nature parks.
Build Calvert Nature Society Membership
Review membership fee structure and propose a “wellness” discount or program to local employers.
Offer promotion for first time members if they receive membership through a wellness initiative.
Offer Passport programs that reward participants visiting multiple parks with membership discounts.

4. Goals & Objectives Enhance Community Partnerships and Outreach
Work in partnership with Calvert County Parks & Recreation on a comprehensive ParksRx initiative to include use of independent contractors for programming.
Develop subcommittee as part of the Calvert Nature Society Board to handle health topics.
Create marketing plan for each project idea.
Create partnership with Calvert Health and Calvert Department of Health to reach providers.
Develop Advocacy for Parks as a Health Benefit
Use National Park Service eGuide on Healthy Parks, Healthy People as a learning tool.
Create community survey tool that tests wellness education and knowledge of nature parks.
Attend meetings, community events, chamber activities, and other programs that influencers in Calvert County attend to advocate benefits.
Train park volunteers as health ambassadors for healthy living.

5. Strategies Resources Metrics Target Markets Project List Challenges
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6. Promotional Video Talent: Natalia Nazzal
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Talent: Natalia Nazzal
Filmed on Location: Biscoe Gray Heritage Farm, Gatewood Preserve, Shannon’s House

7. Go Be Healthy! Calvert Nature Society
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Calvert Nature Society
Calvert County Parks & Recreation
Leadership Southern Maryland