1. 5 STEPS TO MAKE YOUR BOSS SAY ‘YES’ TO AIRFLOW®

2. STEP 1 ALIGN YOUR PROPOSAL TO MATCH YOUR BOSS’S GOALS

3. GENERATE MORE REVENUE BY SAVING TIME PER PATIENT
AIRFLOW® technology uses a synergy of air, water and ultra-fine powder (PLUS Powder) to remove biofilm in just 5 seconds per site (hand instruments can take between seconds).
By commencing with AIRFLOW® clinicians can save about 10 – 12 minutes of instrumentation time per patient.
This additional time, allows clinicians to see more patients per day plus the freedom to provide more comprehensive and billable services.
Wenstrom JL, Dahlen G, Ramberg P. Subgingival debridement of periodontal pockets by air polishing in comparison with ultrasonic instrumentation during maintenance therapy. Journal of Clinical Periodontology 2011; 38:
Moene R, Decaillet F, Andersen E, Mombelli A. Subgingival plaque removal using a new air polishing device. Journal of Periodontology 2010; 81:79-88

4. IMPROVED RECALL PATIENTS COME BACK REGULARLY & MORE OFTEN
AIRFLOW® is truly minimally invasive and reduces the need for power and hand instruments. Where clinicians would previously have had the tedious task of removing biofilm stroke by stroke with scaling or have limited access with rubber cups, AIRFLOW® allows clinicians to remove biofilm in a more effective and efficient way. Patients are therefore happier as the process is more comfortable and quicker than conventional methods. There is also no over instrumentation (less tooth sensitivity) and it’s a silent treatment so patient dental anxiety is reduced. Patients are therefore more enthusiastic for prophylaxis and are more likely to return for recall appointments.

5. ACQUIRE NEW PATIENTS & MAKE MORE MONEY
GBT is built for comfort for clinicians & patients. Your boss will appreciate the high standard of cleaning it provides without any risks (e.g. sharp instruments) even in challenging clinical situations. Your patients will love the gentler, faster treatment. A happy patient is a returning patient, and one who will refer you to friends, family, co-workers and spread positive reviews about your practice online. Word-of-mouth marketing is the primary source of new patients for many dental practices.

6. MAKE YOUR BOSS LOOK GOOD
People don’t want to risk their reputation however, by taking advantage of your bosses ‘FOMO’ you can create a sense of urgency for the AIRFLOW® Prophylaxis Master. Comparison is a great tool for that by mentioning the competition. GBT has also been implemented as part of the graduate programs at the University of Sydney and University of Western Australia. You can make a strong case by establishing that some competitors have implemented GBT with success. Nobody wants to stand behind the competition. To find out whether a practice near you is using the AIRFLOW® Prophylaxis Master, check out our AIRFLOW® & GBT Patient Directory.

7. IMPROVE YOUR PERFORMANCE
GBT can be applied in a vast array of clinical situations. This makes the AIRFLOW® Prophylaxis Master not just a fancy machine sitting in the corner of your practice, but your go-to device for all your front line daily activities.

8. IMPROVE YOUR PERFORMANCE
9 Uses of GBT: 1. Implant maintenance 2. Supra- and Sub-gingival biofilm removal 3. Periodontal treatment & maintenance 4. Stain removal 5. Peri-implant mucositis & peri-implantitis treatment 6. Cleaning prior to bleaching 7. Cleaning prior to caries detection, bonding, sealing 8. Gentle cleaning on restorations 9. Easy cleaning of orthodontic appliances

9. STEP 2 PROVIDE SCIENTIFIC EVIDENCE

10. PROVIDE SCIENTIFIC EVIDENCE
Guided Biofilm Therapy gives a scientifically proven, expected purpose for all the challenges faced by dental clinicians today, overcoming the roadblocks and fears of patients and the expectations from clinicians. EMS is backed 100% by external scientific research. For a full list of our scientific evidence, please visit:

11. STEP 3 CREATE A BUSINESS PLAN

12. BUSINESS PLAN
Create a strong business plan and let numbers speak for themselves. Find out the following and use the example in the next slide to adjust the numbers to your practice.
What is the current recall rate of your practice?
What is the time per patient per appointment?
What is your 6 month goal?
What is your budget?

13. INCREASE PROFITABILITY WITH GBT
Real Results from Deb Hume – Dental Hygienist working 2.5 days per week.
BEFORE GBT
8 Patients per day
Patient is charged $228 for 60 minutes
$228 x 8 = $1,824 per day
$1,824 x 2.5 days per week/year = $218,880 per year
AFTER GBT
10 patients per day
Patient is charged $228 for 40 minutes
$228 x 10 = $2,280 per day
$2,280 x 2.5 days per week/year = $273,600 per year
ANNUAL INCREASE OF $54,720
If she was to work 5 days per week and was able to maintain 40 minutes appointments for every patient, profit would increase by $109,440.

14. STEP 4 PRESENT YOUR CASE

15. STEP 5 BOOK A FREE DEMONSTRATION

16. BOOK A FREE IN-PRACTICE DEMO
Free trials are a great way to minimise risk. Place your boss in the dental chair and test one side of his/her mouth using your current treatment method and the other side using GBT. Let him/her see and feel the difference. Once they learn how quick and comfortable the treatment is, they will be sold on the device!
If you would like any further assistance in convincing your boss – please don’t hesitate to contact us!

17. GET IN TOUCH General Manager VIC & TAS Nathan Giess ngiess@ems-ch.com
VIC & TAS
Samantha Saffioti
Southern NSW & ACT
Sydney – South & Eastern Suburbs
Amy McDermott
QLD & WA
Aleesha Parker
Northern NSW
Sydney - North Shore, North West, Northern CBD & Western Suburbs
Liz Slattery