1. MARKETING ACTIVITIES

2. Brainstorm
Summarize the ten marketing activities and indiciate which high school courses (besides marketing) which you would take if you wanted to get into that field.
BMI3C
Unit 1

3. Research Marketing Activities conduct surveys gather information
analyse data
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Unit 1

4. Product Development Marketing Activities
create product to satisfy customer’s needs
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Unit 1

5. Pricing Marketing Activities
establish how much to charge for the product based on cost of materials, how much consumer is willing to spend
BMI3C
Unit 1

6. Packaging Marketing Activities
develop package to attract attention, safely contain product
BMI3C
Unit 1

7. Branding Marketing Activities
develop a name, trademark, slogan, logo—identity—for the product
BMI3C
Unit 1

8. Sales Marketing Activities
organize or be involved in the process of getting the product into the consumers’ hands
BMI3C
Unit 1

9. Physical Distribution
Marketing Activities
Physical Distribution
getting the product from factory to where it is accessible to the consumer
BMI3C
Unit 1

10. Inventory Management Marketing Activities
calculating how many of each product need to be stocked to satisfy consumers’ needs
BMI3C
Unit 1

11. Storage Marketing Activities
where will you keep the product between production and retailer?
BMI3C
Unit 1

12. Promotion Marketing Activities
making consumers aware of your product and its merits
BMI3C
Unit 1