1. INTRODUCTION TO MEDIA AND INFORMATION LITERACY01
INTRODUCTION TO MEDIA AND INFORMATION LITERACY
LECTURE SESSION

2. Session Objectives

3. Session Outline What is Media and Information Literacy?
What is the difference between Data and Information?
What are the forms of Media and Information Literacies?
What are the Characteristics of Media and Information Literate Individuals?

4. Media and Info Literacy
MEDIA AND INFORMATION LITERACY is a set of competencies that empowers citizens to access, retrieve, understand, evaluate, use, create, and share information and media content CRITICALLY, ETHICALLY, and EFFECTIVELY.
It is considered as an essential and fundamental skill for both digital natives, immigrants, and aliens.

5. Terminologies
MEDIA pertains to the means and resources being used for creating, delivering, sharing, and processing information.
INFORMATION is a broad term that covers processed data and knowledge derived from study, experience, instruction, signals, or symbols.
LITERACY is the ability to identify, understand, interpret, create, communicate, and compute using written or unwritten materials associated with varying contexts.
TECHNOLOGY pertains to synthesized tools that serve to apply knowledge or technique to perform tasks and obtain results.

6. Media
Print Media (Newspapers, Magazines, Books, Journals, Comics, Brochures)
Broadcast Media (Television, Radio, Satellites, Mobile Phones, Films)
Digital Media (Internet, Social Media, Computers)

7. Media
MEDIA is the source of credible information where content is provided through an editorial process determined by journalistic values and where editorial accountability can be attributed to an organization or legal person (obsolete definition).
MEDIA is any object (physical or not) that serves as a source or channel for information (current definition).

8. Purposes of Media acts as channels of information and knowledge
facilitates informed debates between diverse social actors
serves as means by which the society learns about itself and builds a sense of community
functions as a watchdog of the government by promoting transparency in public life and public scrutiny of those with power
acts as facilitator of democratic processes

9. Data and Information
Generated in absurdly large quantities each day, DATA refers to facts, figures, and values. INFORMATION, on the other hand, is when these data are processed and translated into something meaningful or significant.

10. Data and Information
For instance, the records and values of gas liters you pump and load each morning are data. When you process these to identify that you are spending x amount of money on gas alone and conclude that you are overspending, these become information.

11. Technology
Digital technology or ‘new media’ commonly pertains to the Internet (the global system of interconnected computer networks). It is one of the most valuable innovations in the 20th century.

12. Literacy
Basically, literacy is the ability to read, write, speak, and listen in a way that lets individuals communicate effectively.
In the context of media and information literacy (MIL), literacy refers to an individuals ability to receive, assess, process, share, and create information effectively, ethically, and properly for the purpose of expressing oneself, interacting with others, and contributing to society.

13. Media Literacy
Media literacy is the ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the necessary competencies (knowledge and skills) to engage with traditional media and new technologies.

14. Information Literacy
Information literacy is the ability to recognize when information is needed, as well as locate, evaluate, and effectively communicate information in its various formats.

15. Technology Literacy
Technology literacy is the ability of an individual to use technological tools responsibly, appropriately, and effectively. With these tools, an individual can access, manage, integrate, evaluate, create, and communicate information.

16. Media and Info Literacy
Media and information literacy is a set of essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.

17. Media and Information Literate Individuals

18. MEDIA AND INFORMATION LITERATE INDIVIDUAL
INDEPENDENT
MEDIA AND INFORMATION LITERATE INDIVIDUAL
Independent
Media and information literate individuals can independently process digital or printed texts of varying complexity, discuss and elaborate ideas with others, and understand and apply conventions of vocabulary and grammar while applying learning strategies.

19. MEDIA AND INFORMATION LITERATE INDIVIDUAL
CONTENT KNOWLEDGE
MEDIA AND INFORMATION LITERATE INDIVIDUAL
Knowledgeable
These individuals acquire, process, share, and translate deep information about their fields. They can discuss and elaborate on discipline-specific texts and become experts on their fields.

20. MEDIA AND INFORMATION LITERATE INDIVIDUAL
RESPONSIVE
Responsive
Media and information literate individuals can adjust the way they communicate with others depending on the audience, task, purpose, discipline, and other demands or factors in the situation.

21. MEDIA AND INFORMATION LITERATE INDIVIDUAL CRITICAL WITH INFORMATION
Not only do they understand the information being given, but they also critique the content, delivery, and processing of data. The subconsciously question the media and give great emphasize on the provided evidence.

22. MEDIA AND INFORMATION LITERATE INDIVIDUAL
TECHNOLOGY SAVVY
Technology Savvy
They are capable. They effectively make use of technology and new media in a way that is highly advantageous for the purpose of their communication

23. MEDIA AND INFORMATION LITERATE INDIVIDUAL
CONSIDERATE
MEDIA AND INFORMATION LITERATE INDIVIDUAL
Considerate
They acknowledge, understand, and respect others’ perspectives and cultures. They are aware of individual differences and keep these in mind when communicating.

24. MEDIA AND INFORMATION LITERATE INDIVIDUAL CRITICAL WITH INFORMATION
CONTENT KNOWLEDGE
CONSIDERATE
INDEPENDENT
MEDIA AND INFORMATION LITERATE INDIVIDUAL
TECHNOLOGY SAVVY
CRITICAL WITH INFORMATION
RESPONSIVE
Media and Information Literate Individuals
(Summary)

25. References
Abdul Wahab, S., Rose, R., & Wati Osman, S. (2012). Defining the concepts of technology and technology transfer: A literature analysis. Internation Business Research,
Connolly, M., & Giouroukakis, V. (2016). Achieving next generation literacy: Using the texts (you think) you hate to help the students you love. Virginia: Association for Supervision and Curriculum Development.
United Nations Educational, Scientific, and Cultural Organization (UNESCO). (2019). Module 1: Citizenship, freedom of expression and information, access to information, democratic discourse, and life-long learning.
National Literacy Trust (2019). What is literacy. Retrieved from

26. www.AcadShare.com Lectures and Slides | AcadShare
Lectures and Slides offers a virtual portfolio of ready-to-execute presentations in Microsoft Office PowerPoint formats. Piloted in real classroom settings, slides are carefully researched, planned, and designed for the benefit of both the presenters and the student audience.