1. Benefits Plus® Auto and Home Insurance Program
ASSOCIATION COMMUNICATIONS CATALOG

2. Agenda Accessing marketing material Inserts Posters eCards AdCreator
Miscellaneous

3. Click on Sales & Marketing Tab
Accessing Benefits Plus Marketing Materials
Click on Sales & Marketing Tab
Select find/order materials
Click on the Personal Insurance Toolkit
Image

4. Accessing Benefits Plus Marketing Materials
Click “Order brochures and forms” to customize and order printed material
Click “eCards” to choose one of many templates
Click “AdCreator” to create ads, flyers and eBrochures for Benefits Plus

5. Accessing Benefits Plus Marketing Materials
Enter the PL number in the search box
Click “Benefits Plus” to view available material by audience

6. Inserts Inserts PL Number Audience Use PL-15209 Product: Auto & Home
Size: 8.5”x3.75”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Focus is on the auto product
Members
Insert in mailer
In dues statements
Handout at meetings
New member packets
PL-15210
Personalization: Agency Name, Address, Phone, Fax,
Messaging: Focus is on the home product
PL-8786
Messaging: The benefits of the multi policy discount

7. Inserts Inserts PL Number Audience Use PL-8787
Product: All with claim messaging
Size: 8.5”x3.75”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Highlights our claims service and lists all products
Members
Insert in mailer
In dues statements
Handout at meetings
New member packets
PL-10447
Product: All with identity theft callout
Toolkit Location: Under “find/order/ materials” select “Order brochures and forms”
Messaging: Highlights the identity theft coverage
PL-12140
Product: Auto & Home
Personalization: Agency Name, Address, Phone, Fax,
Messaging: Highlights the overall benefit of the program

8. eCards Emails Messaging Audience Use Save money with this new benefit
Product: Auto & Home
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/ materials" select “eCards”
Members
Announce new auto and home insurance benefit to members
Reminder of program benefits to members
Selling auto to members
Product: Auto Only
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “eCards”
Promote potential auto insurance savings

9. AdCreator Campaigns Specifications Audience Use Product: Auto & Home
Size: 8.5”x11”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE (electronic PDF only)
Toolkit Location: Under “find/order/materials” select “AdCreator”
Messaging: Highlights benefits of the program and the multi policy discount.
Members
Post in highly trafficked locations
Resize to place in newsletters
Attach to an
Product: Auto
Personalization: Agency Name, Address, Phone, Fax,
Messaging: Highlights benefits of the program for groups with an auto only product offered.
Messaging: Highlights benefits of the program and emphasizing having the right protection.

10. Miscellaneous Item PL Number Audience Use Business Reply Folder
Product: Auto & Home
Size: 5 1/2"x7 1/4"
Personalization: Agency Name, Address
Price: FREE
Toolkit Location: Under “find/order/materials’ select “Order brochures and forms”
Members
Use as raffle entries
Referrals contests
Folder
PL-9006
Product: n/a
Size: 9”x12”
Personalization: None available-there are card holders in the inside folds
Proposals
Quote requests
Benefit fairs/on sites
Stationary
PL-9008
Size: 8.5”x11”
Personalization: None available
Send with info on the program
Use for letter to members
Use to send Thank You or follow-up letter

11. Miscellaneous Item PL Number Audience Use Quote Sheets
Product: Auto & Home
Size: 8.5”x11”
Personalization: None available
Price: FREE
Toolkit Location: Under “attract prospects, benefits plus, marketing to groups”
Members
As a PDF on the group website
Print out and put in packets for benefit fairs, an onsite or meetings
As a PDF attached to announcing onsite
Print and bring to onsite to use to collect info for quotes