1. Presentation Title Placed Here
March 25, Ecosystem Based Management : the Chesapeake and Other Systems Conference
September 17, Dolores Jalbert Leonard, Public Relations Specialist
Best Practices for Overcoming Barriers to the Application of Land Use Planning Tools

2. CICEET: Tools for clean water & healthy coasts
Who we are
Leader in delivering innovative technology to coastal natural resource managers
Partnership of the University of New Hampshire and the National Oceanic and Atmospheric Administration
Nationwide through partners like NOAA’s National Estuarine Research Reserve System—in 27 states.
What we do
Forge partnerships and design competitive funding programs that engage technology innovators and coastal managers in developing effective technology
Make these tools available to coastal managers through demonstration, training, outreach, and an evolving technology utilization program.
Collaborators
Dr. Richard Langan, University of New Hampshire
Kalle Matso, University of New Hampshire
Cory Riley, NOAA
September 9, 2019

3. Old Research to Application Paradigm
Two step process
Develop the technology
Transfer the technology
Can work but is:
Inefficient
Doesn’t always reach the intended user
As an applied research funding program we want this activity to be as effective as possible.

4. R2A Barriers Barriers to R&T transfer
Need to understand what the end user need
This defines the scope to addressing the problem
State of science vs existing tools
Communications vs regulations  This talks about general barriers, but it might be interesting to draw from what we learned specifically about barriers to land use tools

5. R2A Barriers Talk about in the context of the land use projects.
state of
science
Talk about in the context of the land use projects.

6. R2A Barriers
existing tools
existing tools

7. R2A Barriers
communication
communication
communication

8. R2A Barriers
human
resources

9. risk
communication
communication
economics
social
context
Industry
capabilities
existing tools
existing tools
Industry
capabilities
regulatory
economics
state of
science
communication
economics
risk
Industry
capabilities
social
context
human
resources
regulatory

10. R2A LESSONS LEARNED
In complex systems (natural and human), non-technical barriers are as important as technical ones.
Commercialization, intellectual property is relevant but not most critical.
Common mechanisms for involving intended users (workshops, support letters, advisor roles) help, but not dramatically.
End of pipe strategies are less effective than early interventions.
Applied research is most successful if it is problem driven rather than research driven.
September 9, 2019

11. CICEET HISTORY: NEW FRAMEWORK
Since we weren’t completely satisfied with the results of our own experiments, we kept searching for a paradigm to guide us in changing our practices.
A 2002 paper by Cash et al provides a strong theoretical framework from which to proceed. Their work indicates that three research attributes stand out as being important for applying research to societal issues:
-relevance, refers to the relevance of information for an intended user’s decision choices, or for the choices that affect a given stakeholder
-credibility, refers to whether an actor perceives information as meeting standards of scientific plausibility and technical adequacy
-legitimacy, refers to whether intended users perceive the process in a system as unbiased and meeting standards of political and procedural fairness
This model, supported in the literature, really resonates with our experiences. And so we’ve been striving to increase characteristics in a balanced way, and that has led us to focus on the importance of supporting collaborative research in a more explicit manner.
Relevance Credibility Legitimacy
September 9, 2019

12. CICEET-Funded Land Use Tools Projects
Clearly Define the problem
Enhance effectiveness of land use tools through novel application
Promote the broad dissemination of project outcomes
Demonstrate innovative application approach
Require that projects ID intended users & demonstrate their commitment to the project goals
Incorporate specific training & communications activities into prjx
Partner with organizations that have a track record of working with community officials (NERRS, NEMO, Sea Grant)
ID how to overcome socioeconomic, technical, and ecological barriers to technology use
Develop a plan to evaluate performance
Required these project attributes

13. Lessons Learned from Land Use Projects to Date
The barriers to using land use tools at the community level revolve around staffing and capacity issues, not lack of tools Therefore the challenge is more about matching your programs mission with the needs of the users CICEET hosted a mid-project PI meeting for everyone we funded to allow the PIs and opportunity to exchange technical challenges they were encountering as well as community and end user challenges. Logic Models really helped us (CICEET) focus on what we wanted to achieve as a program out of the land use projects we funded
Final thought
– A number of the land use projects you will be hearing about today incorporate elements of this approach into their projects.
- We are looking forward to your feedback on how well this approach will go to meet the needs in your local situation.

14. Questions?