1. Success Stories January 2014
PM Durell James
PM Durell James

2. “Nouveau Tavern Mixes It Up with Hennessy Black”
Date & Location:
January 15, 2014 Nouveau Tavern Chicago, Il
Action:
Kicked off the first Hennessy Black Mixology event with
The A.K.A. Sorority Founder’s Day celebration at
Nouveau Tavern
6 individual mixology stations were set up for Patrons
to have an opportunity to create their own Hennessy
Black specialty cocktail
Head bartender Vince was trained by Hennessy Black
Mixologist Justin
Objective:
To increase the consumer awareness of Hennessy Black and
It’s versatility in creating cocktails
Results:
24 different consumers had a chance to participate in
creating their own cocktail, while others looked on
Over the course of the evening 150 Hennessy Black
cocktails were sold
PM Durell James

3. “Nouveau Tavern Mixes It Up with Hennessy Black”
Evite from Nouveau Tavern for the A.K.A.’s Founder’s Day Event
PM Durell James