1. Sales Tools Communication Catalog

2. Communication Catalog Contents
Accessing marketing material
Brochures
Sell Sheets
Sales Kits
eCards
Miscellaneous

3. Accessing Benefits Plus Marketing Materials
Click on Sales & Marketing Tab
Click on the Personal Insurance Toolkit
Select find/order materials

4. Accessing Benefits Plus Marketing Materials
Click “Order brochures and forms” to customize and order printed material
Click “eCards” to choose one of many templates
Click “AdCreator” to create ads, flyers and eBrochures for Benefits Plus

5. Accessing Benefits Plus Marketing Materials
Enter the PL number in the search box
Click “Benefits Plus” to view available material by audience

6. Brochures Brochures PL Number Audience Use PL-9004
Product: Auto & Home (No Payroll Deduction)
Size: 2 panel
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Message: Outlines program benefits for association
Associations
Meeting handout
Send in advance to educate on program prior to meeting
Send with CL or EB renewal info
Awareness piece and value prop for agents, their staff and prospects
PL-12988
Product: Auto Only
Personalization: Agency Name, Address, Phone, Fax,
Message: Outlines program benefits for decision makers at an employer group.
Employers
PL-12991
Messaging: Outlines program benefits for decision makers at an association.

7. Sell Sheets Sell Sheet PL Number Audience Use PL-10456
Product: Auto & Home
Size: 8.5”x11”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Focus is on the auto product
Employers
Meeting handout
Send in advance to educate on program prior to meeting
Send with CL or EB renewal info
Awareness piece and value prop for agents, their staff and prospects
PL-12987
Product: Auto Only
Personalization: Agency Name, Address, Phone, Fax,
Messaging: Focus is on the home product
PL-14272
Messaging: The benefits of the multi policy discount
Credit Unions

8. Sales Kits Sales Kits PL Number Audience Use PL-12160
Product: Auto & Home Program Booklet
Size: 8.5”x11”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Highlights the strength of our claims department
Employers
Meeting handout
Send in advance to educate on program prior to meeting
Send with CL or EB renewal info
Awareness piece and value prop for agents, their staff and prospects
PL-14272
Messaging: Highlights the identity theft coverage
Credit Unions

9. eCards Emails Messaging Audience Use
Expand your benefits with Travelers
Product: Auto & Home and Auto Only versions
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/ materials" select “eCards”
Employers
Send to CL and EB clients as a prospecting tool
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “eCards”
Credit Unions
Associations

10. eCards Emails Messaging Audience Use Thank You Product: Auto & Home
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “eCards”
Employers
Thank you to group contact after meeting
Credit Union
Associations

11. Miscellaneous Item PL Number Audience Use Folder PL-9006 Product: n/a
Size: 9”x12”
Personalization: None available-there are card holders in the inside folds
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
All
Proposals,
Quote requests
Benefit fairs/on sites
Stationary
PL-9008
Size: 8.5”x11”
Personalization: None available
Send with info on the program
Use for letter to employees or members
Use to send Thank You or follow-up letter
Communication Kit
PL-12504
Product: Auto & Home
Personalization: Agency Name, Address
Bring to meetings to show variety of communication materials
Send in renewal package along with sales kit and letter about program