1. Faculty and Staff Giving
G. Goosby, 7/2019

2. Session content
Approach and structure for multi-campus employee giving campaign
Lessons learned at Georgia Southern post consolidation
Session participant challenges, and success stories

3. Who is here? Stand-alone employee giving program?
Staff driven or volunteer drive?
New program or old program?
Participation or Dollars? Both?
and direct mail only?
What else?

4. The announcement
Source: Quinn, Christopher. “More Georgia university consolidation recommendations. Atlanta Journal Constitution. 9 January 2017

5. The announcement
Source: Quinn, Christopher. “More Georgia university consolidation recommendations. Atlanta Journal Constitution. 9 January 2017

6. One University – Three campuses 2018-2019
The New Georgia Southern
One University – Three campuses
Statesboro Campus –
Students: 18,499
Employees: 2,584
Armstrong Campus –
Students: 5,610 Employees: 617
Liberty Campus –
Students: 501
Employees: 9

7. Campaign characteristics
Georgia Southern University
Strong brand, long-held tradition
Department volunteer driven ( )
Participation > Dollars raised
Campus-wide event
Armstrong State University
New campaign
Committee Driven

9. Changes and Challenges
Name
Timing (Fall to Spring)
Multi-campus
Faculty/Staff to Faculty, Staff, Students
Challenges
Policy changes
Budget
Morale

10. Rates by campaign year

11. Dollars by campaign year

12. First year goals Statesboro Campus: $149,740
Armstrong/Liberty Campus: $36,500
Pacesetters: $21,600
Total dollars: $207,840
Total donors: 1,797

13. Marketing timeline: June 2018 Letter to former campus volunteers
August 2018
Postcard
Digital signage
September 2018
Volunteer recruitment
November 2018
HR list clean up
January 2019
Volunteer training/orientation
February 7 – March 4 - Campus campaign
February 14 - Faculty/staff appreciation video

14. Statesboro campus
Informal
Program
Lunch
Armstrong campus
Formal
Liberty
Presentation

15. SUCCESS! :

16. “First year” results*:
Pledge Amounts:
Overall: $167, (-$47,067)
Statesboro Campus: $160,772.99
Armstrong/Liberty Campus: $6,633.00
Number of Donors:
Overall: 1,060 (33% participation, -23%)
Statesboro Campus: 1,014 (39%)
Armstrong/Liberty Campus: 46 (7%)

17. Looking ahead: Kickoff events or post-campaign events?
Kickoff events or post-campaign events?
Shorter timeframe for campaign. (need urgency)
Move the needle on participation through alumni employees
Armstrong campus volunteers needed
President and his cabinet
Re-tool donor “thank you” messaging

18. And you?
Questions?
Challenges?
Success stories?

19. Director of Annual Giving, Georgia Southern University:
SUCCESS!
Gloria Morgan Goosby
Director of Annual Giving, Georgia Southern University