1. MODART di Flavia Pinello
TCBL Associates
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Palermo, Italy
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MODART di Flavia Pinello
Antonio Giacalone /

2. Modart di Flavia Pinello
Palermo, Sicily
Since 2010
Bespoke and Made to Measure Bridal and Occasion Collection
SME
Retailers and private clients

3. Market Issues A 68 billion euro market globally in 2020
Sector fragmentation, cohabitation with the Chinese giants and incursions of fast fashion
Costs pressure and distance of the customer
New multichannel strategies and extensive use of digitalization at shops
Now 10% of online sale that will increase to 30% next 10 years*
*IESE Business School Barcelona Bridal Fashion Week.
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4. Innovation potentials
Open source generative design software and digital fabrication techniques give us the opportunity to experiment and create custom-made products
To make slow-fashion easier, sustainable, accessible, affordable and attractive to the general public
Barriers to capturing opportunities? Developing a measuring App
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5. Value chain scenarios Create a new local value chain
To use the TCBL network as suppliers
That helps a transition towards different business models and different range of products

6. Interaction with TCBL
We create a partnership with Marzia Donzelli (Associate)
Launch a project with Local textile Lab: Customized couture: this fits me
Test with 20 real customers the apps and the digital pattern making software
Close the test delivering garments and planning full commercial exploitation of the system.

7. THANK YOU! MODART di Flavia Pinello TCBL Associates Palermo, Italy
Antonio Giacalone /