1. A SPEAKER’S GUIDEBOOK 4TH EDITION CHAPTER 14
Developing the Introduction

2. Writing the Introduction
After the body of the working outline is finished, the writing of the introduction can begin.
Do not leave the introduction to the last minute; planning ahead always improves speech delivery.

3. Functions of the Introduction
Grabs the audience’s attention
Prepares the audience to listen
Introduces the topic
Previews the main points
Makes the topic relevant to the audience
Motivates the audience to accept your goals

4. Question What is the first step of the introduction?
A. Prepare the audience to listen
B. Preview main points
C. Gain the audience’s attention
D. Introduce the speech topic
E. Introduce the speaker

5. Order of the Introduction
Attention-Getting Material
Relationship Builder
Preview (Thesis restated)
(Transition: Let’s begin by discussing the first main idea).

6. Ways to Gain Attention Use a compelling quotation
Tell an engaging story
Pose a question
Shock the audience with a statistic
Use humor by telling a joke
Refer to the occasion
Establish common ground

7. Creating Relevance
A good introduction demonstrates why your listeners should care about your topic, how it affects their daily life, or how your topic is consistent with their beliefs and values.
RELATE IT – Brainstorm with your class partner to determine how your topic can relate to your audience.

8. Establish Your Credibility as a Speaker
Relate the topic to yourself by sharing your personal interest or experience with the audience.
Make a simple statement about why you are qualified to speak on this topic.
Other ethical appeals are especially important in persuasive speeches.

9. Preview Your Main Points
The last part of your introduction should preview your main points in your thesis statement.
Introductory previews are straightforward; simply tell your audience what your main points are and in what order you will address them in the body section.

10. Guidelines for Preparing the Introduction
Complete the body section of the speech.
Look through your research for material you can use as the attention-getter in your introduction.
Keep the introduction brief. The general rule is no more than 15% of the time allotted for the entire speech.
Time your introduction when practicing.
Revise the introduction until you get it right.

11. Question
If your required speech time limit is 5 minutes, approximately how long should your introduction be?
A seconds
B seconds
C seconds
D seconds
E seconds

12. Chapter 14 Key Terms for Review
anecdote
rhetorical question
ethical appeal