1. Marketing Trend presentation ANTI-pollution concepts
KahlWax – the leading wax specialist
Marketing Trend presentation ANTI-pollution concepts

2. ANTI-POLLUTION CONCEPTS
Where does it come from?
Global trend originated in China having the worst polluted air in the world
Worldwide increasing concern about high level of environmental contamination
80% of people living in urban areas are exposed to very bad air quality levels
Atmospheric pollution affects outdoor air but is also present indoors, resulting from burning biomass due to cooking or heating with solid fuels on open fire, tobacco smoking and vapors from building material, paints, furniture etc.

3. ANTI-POLLUTION CONCEPTS
What is in the bad air?
Primary pollutants are created by road, ship and air traffic, power plants, waste-to-energy facilities, oil refineries and other industrial facilities
These are particulate matter, gases, light molecular weight hydrocarbons and volatile organic compounds (VOC)
Primary pollutants form by chemical reaction with atmospheric gases, heat and UV radiation secondary pollutants such as ozone and peroxyacetyl nitrates

4. What does pollution do with our skin?
ANTI-POLLUTION CONCEPTS
What does pollution do with our skin?
Skin is our first defense line against the environment and in direct and constant contact with air
The skin has the ability to defend itself from pollutants, but when exposed to high levels of contaminants the capacity is surpassed
In cutaneous tissues pollutants trigger the formation of free radicals (reactive oxygen species) and pro- inflammatory cytokines
Free radicals proliferate through a chain reaction attacking skin cell membranes leading to loss of function

5. Do you want wrinkles or pimples?
ANTI-POLLUTION CONCEPTS
Do you want wrinkles or pimples?
Pollutants are irritants, they destroy the skins extracellular matrix including keratin but also collagen and elastin responsible for firmness and elasticity
The visible results are sign of premature aging like wrinkles, grey skin tone and hyperpigmentation
But dirt particles are also leading to clogged pores, excessive sebum and impure skin which can be in worst case acne

6. Bad air is the newest enemy in skin care
ANTI-POLLUTION CONCEPTS
Bad air is the newest enemy in skin care
Cosmetic products that combat signs of pollution are booming, between 2011 and 2013 there was already a 40% rise in the number of cosmetics launched with a anti-pollution related claim
But still everyone is on search for the best way to address the adverse effects of pollution and tests to prove the efficacy are still in evaluation and not really standardized
Protecting skin against pollution is for consumers the third most given reason for using skin care, behind improving skin texture and brightening complexion

7. Get clean and stay clean
ANTI-POLLUTION CONCEPTS
Get clean and stay clean
First of all the skin needs to get rid of all dust and microparticles particles
Deep cleansing products are usually a combination of several functional ingredients making sure all type of pollutants are removed
Gentle polishing agents are very helpful as the also reduce the pore clogging
Anti-inflammatory agents fight against skin impurities
Let skin lightening agents deal with hyperpigmentation

8. Stop the chain reaction
ANTI-POLLUTION CONCEPTS
Stop the chain reaction
Shield the skin against future damage and decrease the adhesion of microparticles and the cutaneous penetration by adding protective film former
Essential are antioxidants in order to reduce the amount of free radicals and stop further chemical reactions
The combination with UV filters is important to minimize stress factors
The addition of specific chelating agents help also to reduce the binding of toxic metals

9. Get strong and fight back
ANTI-POLLUTION CONCEPTS
Get strong and fight back
Healthy skin has intact barrier properties, allowing the skin to recover and repair damaged cells through an ongoing regenerative process
Therefore damages need to get repaired and the skin strengthened
Repair skin barrier disruption e.g. by adding ceramides and activate with superfood ingredients the own defend system, increasing the production of self-protecting, antioxidant molecules
Boost with high-end actives the production of essential proteins and enzymes which enhance barrier function and cell cohesion

10. ANTI-POLLUTION CONCEPTS
Formulations
SC-FAC  keep clean and chillax face cleansing balm  pot
SC-FAC  get you gone  balm to oil cleanser stick
CC-FAC  #superduperdirtrepellent anti-pollution BB cream  tube
SC-LIP  glossy windshield  protecting lip balm pot
SC-LIP  get honey trapped  W/O honey lip balm  pot
SC-BOD  little pick-me-up  rebalancing body butter  pot

11. The ideal ingredient for powerful anti-pollution care
JASMINE WAX 6684
The ideal ingredient for powerful anti-pollution care
Soft, amber colored wax with moderate melting point around 60°C
Similar characteristics than beeswax but without a dull or sticky skin feel
Minor oil binding capacity
Rather softens than hardens formulations
Forms medium size crystals but does not tend to re-crystallize or cause blooming
Has the wonderful scent of jasmine blossoms
Use level of > 2% provide the formulation with the pleasant odor

12. The natural protection power
JASMINE WAX 6684
The natural protection power
In-house studies have shown that the use of a formulation with 6684 eases the removal of dirt particles and reduces their adhesion
Forms a flexible protective film that blocks particle penetration
Very smooth and conditioning skin feel closer to an emollient than to a typical wax
Amber colored wax gives emulsions a pop of old rose
Use level 1-3%

13. Pollution - the dirty truth
Summary
Pollution - the dirty truth
Anti-pollution is the latest "thing" in beauty industry
Antioxidants against free radicals are the key ingredients
There are three different anti-pollution strategies
Focus on deep cleansing to get rid of dirt and impurities
Protect the skin against damage
Repair the skin barrier
6684 Jasmine wax is for all three concepts the ingredient of choice!