1. GLOBAL CHANNEL TRENDS, 2013
Shifting patterns in regional channel growth
LOUISE HOWARTH
May 2013
Senior Retail Analyst

2. Contents Introduction Overview Regions: Summary & Implications
Western Europe
Central & Eastern Europe
North America
Latin America
Africa & Middle East
Asia Pacific
Oceania
Summary & Implications

3. 1. Introduction

4. 1. Introduction
Local consumer behaviour and market influences across the world are shaping channel trends in regional markets in different directions and at varying rates.
Retailer and supplier strategies are moulded by such factors and, as a result, instead of a global strategy, there is a need to tailor approaches at the local level.
This report looks to highlight key trends within regions which have been occurring over the last five years, as well as pull up opportunity channels for the future.

5. 2. Global Overview