1. Newsbrands and mobile comScore GSMA Mobile Media Metrics & MobiLens

2. Market Overview

3. Smartphone penetration
49.5m people now own a mobile phone in the UK, the majority of them are smartphones
Smartphone penetration
Smartphone ownership is up 17% on last year
Source: comScore MobiLens, 3 month average ending September 2013

4. O2 is the largest UK operator in the UK
Market share of operators(%)
Source: comScore MobiLens, 3 month average ending September 2013

5. Samsung is the largest mobile phone manufacturer
Market share of handset manufacturer(%)
Source: comScore MobiLens, 3 month average ending September 2013

6. Google Android is the most popular smartphone operating system
Market share of Smartphone operating systems (%)
Source: comScore MobiLens, 3 month average ending September 2013

7. Majority of mobile phone users are using “connected media”
% of mobile phone owners that use connected media
Majority of people are doing one of the following on their mobile phone: browse mobile internet, use applications, , stream or download music, or watch broadcast or on-demand video
Source: comScore MobiLens, 3 month average ending September 2013

8. News and mobile

9. Just over half of smartphone users access news each month
Over 18 million Smartphone users access news on their phone
Source: comScore MobiLens, 3 month average ending September 2013

10. % of iPhone users that access news
iPhone users are 64% more likely to access news than the average mobile phone user
% of iPhone users that access news
Over 64% of iPhone users access news through their mobile browser or app.
That is an index of 173 compared to all mobile phone users
Source: comScore MobiLens, 3 month average ending September 2013

11. Accessing news through a smartphone is particularly popular among young people
Source: comScore MobiLens, 3 month average ending September 2013

12. 25-34 year olds over index on accessing news on their smartphone
25-34 yr olds are 25% more likely to access news on their smartphone than the average smartphone user
Source: comScore MobiLens, 3 month average ending September 2013

13. Over half of 18-34 year olds access news on their smartphone
62% of year old mobile phone owners access news through their smartphone.
They make up 35% of all smartphone owners
Source: comScore MobiLens, 3 month average ending September 2013

14. Over half of smartphone owners with HH income of £75k+ access news on their phone
Source: comScore MobiLens, 3 month average ending September 2013

15. Newspapers and mobile

16. Newspaper sites reach 40% of the mobile audience
13.6m access newspaper sites on their mobile through their network or Wi-Fi
Source: comScore GSMA Mobile Media Metrics, September 2013

17. Unique visitors accessing newspaper sites grew 42% year on year
+42%
YoY
Source: comScore GSMA Mobile Media Metrics, September 2013 and September 2012

18. Newspaper page views have enjoyed significant growth year on year
+62%
YoY
Source: comScore GSMA Mobile Media Metrics, September 2013 and September 2012

19. Newsbrand mobile sites attract a young audience
50% of those who access newsbrands through an app or their mobile browser are 18-34
Currently express.co.uk and people.co.uk
Source: comScore MobiLens, 3 month average ending September 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Dailystar.co.uk, Financial Times Group

20. More than 8 out of 10 newsbrand visitors also visit social media sites
85% of newsbrand visitors also visit social media sites on their mobile browser
Source: comScore GSMA Mobile Media Metrics, September 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

21. Visitors to newsbrand sites are more likely to visit social media sites than the average mobile internet user
Source comScore GSMA Mobile Media Metrics, September 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

22. More 18-34s access newsbrands than Twitter via their mobile browser
Source: comScore MobiLens, 3 month average ending September 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk,
Times Online, Dailystar.co.uk, Financial Times Group

23. 8 out of 10 newsbrand visitors also visit retail sites
84% of visitors to newsbrand sites also visit retail sites on their mobile browser
Source: comScore GSMA Mobile Media Metrics, September 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group

24. Mobile newsbrand visitors are twice as likely to visit Amazon
Newsbrand visitors to Amazon index at 199
compared to average mobile internet user
Source: comScore GSMA Mobile Media Metrics, September 2013
Newsbrands refer to: Mailonline, The Guardian, Telegraph Media Group, The Sun Online, Independent.co.uk, Mirror Online, Metro.co.uk, Standard.co,uk
Times Online, Express.co.uk, Dailystar.co.uk, People.co.uk, Financial Times Group