1. Atlanta is a Growing and Vibrant Economy and Global Business Hub.
Metropolitan
market
Atlanta is a Growing and Vibrant Economy and Global Business Hub.
Source: 1. Forbes 2. Fortune 3. Bureau of Labor Statistics 4. Neilson DMA Media Ranking September 2015
5. The Center for Exhibition Industry Research (CEIR) 2015 CEIR Exhibition Industry Census

2. Atlanta is Home to Fortune 500 Companies and is a Major Center for Bioscience.
Fortune 500 Headquarters (2015)
Ranking
Home Depot 33
UPS 47
Coca-Cola 63
Delta Air Lines 73
Southern Company
207
Genuine Parts
199
First Data
265
HD Supply Holding
316
SunTrust Banks
327
Coca-Cola Enterprises
368
PulteGroup
453
Newell Rubbermaid
455
AGL Resources
465
Global Center for Bioscience and Healthcare IT
$27 billion in combined revenue
433 bioscience companies
Top employers (1,000+) of bioscience include: CDC, Baxter International, CIBA Vision (Alcon Laboratories), Merial Ltd, Quest Diagnostics
#5 Best Places for Business and Careers – Atlanta, Forbes 2015. 3
Two Luxury Automotive Companies Moved Headquarters to Atlanta in 2015
Source: 1. Fortune 2. Atlanta Chamber of Commerce 3. Events in America

3. Demographics on the ATL Frequent Flyer.
Sex
Frequent Flyer
Business Frequent Flyer
Male
61%
69%
Female
39%
31%
Age
Frequent Flyer
Business Frequent Flyer
18-24
11%
.5%
25-34
20%
29%
35-44
25%
45-54
22%
55-64
14%
65+ 8%
6.5%
3 out of 4 Frequent Flyers read advertisements at Airports.
Race/
Origin
Frequent Flyer
Business Frequent Flyer
White
55%
56%
Black
29%
28%
Hispanic 9%
10%
Asian 3% 2%
Other 4%
Source: Scarborough 2015
Frequent Flyer = Adults in the Atlanta DMA using ATL as their airport for departure 3+ times per year
Business Frequent Flyer = Adults in the Atlanta DMA using ATL as their airport for departure 3+ business trips per year

4. The ATL Frequent Flyer Profile.
Education
Index
College Graduate
159
Post Graduate Degree
169
Activities in the past 12 mo.
Index
Skiing/Snowboarding
305
Boating
172
Bicycling
165
Volunteer Work
150
Yoga
144
40% of adults have flown in the Atlanta DMA in the past year.
Household Income
Index
$75,000+
175
$100,000+
207
$250,000+
222
Spent $500+ in last 12 mo.
Index
Women’s Shoes
457
Men’s Clothing
442
Fine Jewelry
301
Women’s Casual Clothing
207
Property Value
Index
$250,000+
184
$350,000+
144
$500,000+
123
Source: Scarborough 2015
Frequent Flyer = adults in the Atlanta DMA using ATL as their airport for departure 3+ times per year
Index 100 = average U.S. Adult 18+

5. The ATL Business Frequent Flyer Profile.
Education
Index
College Graduate
199
Post Graduate Degree
267
Occupations
Index
Business & Finance
403
Management
310
46% of adults have flown for business out of ATL.
Household Income
Index
$75,000+
202
$100,000+
261
$250,000+
468
Purchasing Decision Makers
Index
Business Travel
803
Information Technology
352
Computer Hardware/Software
258
Any Purchasing Decision
309
Property Value
Index
$350,000+
215
$500,000+
288
$750,000+
392
Source: Scarborough 2015
Business Frequent Flyer = Adults in the Atlanta DMA using ATL as their airport for departure 3+ times per year for business
Index 100 = average U.S. Adult 18+