1. Getting Involved with the Us TOO Online Auction

2. Why do a fundraiser? To generate funds to carry out the Us TOO mission
Provide resources to improve & expand Us TOO services
Us TOO has never had a national fundraising event
Increase community awareness of local chapter services
Potential to obtain new supporters, donors
Increase national awareness of Us TOO mission, prostate cancer patient needs
Opportunity to generate excitement within chapters & local community

3. Why do an Online Auction?
Consumer comfort and familiarity with online shopping
Consumer comfort and familiarity with online bidding via eBay
Non-profits are successfully using the Internet to drive results in Fundraising, Outreach and Communications (eg. Katrina, tsunami relief)
Dramatically more efficient, low-cost way to reach new constituents
Execute quick, timely campaigns and events
Average gift online is % higher
Live special events are costly and time consuming for organizations with limited resources

4. 2006 Us TOO Online Auction Goals
Increase amount of funding received from fundraising events*
Increase number of individuals donating to Us TOO*
Increase awareness of Us TOO mission
Generate sense of excitement and fun!
* As per Us TOO Strategic Development Plan,
Created May 26, 2004 by the Us TOO Board of Directors

5. Where?
Or follow links from

6. Auction Website Now Open to view catalog

7. When? Bidding begins the day after Memorial Day Weekend –
Tuesday, May 30th at 8:00 am ET
Bidding ends the day after Father’s Day –
Monday, June 19th at 11:59 pm ET
Auction is open for a 3-week time period to bid, watch AND obtain more donated items
Auction website is open NOW to view items!

8. Seeking Donated Items! Items people are willing to buy
Things or experiences
Appeal to Everyone or Targeted Group (collectors)
Appeal to men, women, children, young adults
Unique, or tied to pop culture or celebrity
From variety of geographic locations
Not connected to a geographic location
Need items < $100 or <$200

9. Examples of Items Desired
Digital cameras, cell phones, mp3 players
Cooking items, kitchen utensils and appliances
DVDs and music CDs, books
Video games
Children’s toys, strollers, etc.
Gift baskets based on a theme (wine lovers, movie lovers, new baby, gardening, house warming, etc.)
Tickets to sporting events, concerts or shows
Have lunch with a famous person (get the lunch donated, too!)
Week or weekend at your timeshare
Handbags, watches
Gift certificates for stores, professional services
Collectibles or celebrity memorabilia

10. Item Donations Collection
Need for every item:
Photo
Item description
Price or fair market value
Name of donor (if person wants recognition)
Submit items either online from auction site using “Donate an Item” button, or use Item Donation Form from the Us TOO website
Send item(s) and completed forms to Us TOO home office before May 19, 2006 if at all possible.
Items will continue to be accepted through June 16.

11. How to view auction catalog and donate items

13. Auction Watch: View Featured Items

14. Where to keep tabs on items of interest

16. Auction Promotion: Target Audience
Us TOO website, HotSheet, NEWS You Can Use, Prostate Pointers, past donors and contacts
Chapter network, Regional Directors and Board
Us TOO corporate supporters and partners
Ask item donors and Friends of Us TOO to contact their friends, coworkers, relatives about the auction and highlighted items
Ask item donors and Friends of Us TOO to assist by contacting known individuals or groups with a strong interest in specific item

17. Auction Promotion: Communication Vehicless
Web site announcements
Us TOO mailings
Flyers posted in local community by Chapters
Newspapers, Media
Phone calls to friends, contacts supportive of cause

18. Auction Promotion: Viral Marketing
Tell your personal and professional contacts
Forward the s Us TOO sends you, to your friends, family, coworkers, contacts
On the auction website, use the “ this Page” and “Refer a Friend” buttons
Ask your friends to pass along the information to
THEIR FRIENDS
Looking for exponential reach to new contacts!

19. Auction web site helps with promotions

21. How Chapters Can Get Involved
Promote auction dates with chapter members at meetings, in newsletter, on web site
Seek item donations from members, personal friends, physicians, supporters, sponsors, local companies
Have a contest to see who can donate the item that raises the most money
Make an event of the event. Create a promotion PLAN prior to and during the entire 3 week event period to engage members and Friends of your chapter.

22. How Chapters Can Get Involved, cont.
Post signs where you meet, library, schools, work places, physician offices, hospitals, grocery stores, coffee shops, churches and synagogues. Post announcements in your chapter newsletter, create telephone trees, s, etc.
Contact local newspapers, periodicals, TV and radio stations about the event (Us TOO to provide press release in May)
Talk to personal friends, relatives, coworkers, club members, religious affiliations, professional contacts about the auction, highlight items of interest

23. Resources Visit the auction website at www.ustooauction.cmarket.com
Visit the Us TOO website auction information page for sample letters, flyers, sample press releases at
Questions?
Pam Barrett
Us TOO Director of Development

24. HAVE FUN!! Thank you for your support of this first national event for
Us TOO International!
HAVE FUN!!