1. PROPAGANDA

2. What is propaganda?
Using different methods to manipulate people into accepting an idea.
Propaganda can influence a person’s emotions, opinions, attitudes, and behavior.
The goal is to persuade people to accept an idea.

3. Characteristics: Brightly colored Effective use of the space
Attention grabbing slogans/images
Use of powerful symbols
Attempt to influence a person’s views

4. Common propaganda techniques
plain folks appeal
Makes the leader seem like a “common person”
Shows that leader can relate to the people and cares for the people

5. “Chairman Mao meets with model workers”
1964

6. Repetition
- Repeat same idea over and over so people come to believe it

12. bandwagon effect - Uses peer pressure to cultivate loyalty
- “everyone is doing it, so should you!”

13. “workers of all countries unite!”

14. “The people and the army are one”

15. “Long live the victory of the revolutionary cultural line of Chairman Mao”

16. “Ride the wind and cleave the waves to realize a Leap Forward in all fields” 1960

17. transfer
Comparing leader to things that are good and have positive associations
“Mao is the sun! Mao is everything”

18. “The reddest, reddest, red sun in our heart, Chairman Mao, and us together”

21. Aggrandizement
Leader made to appear larger than life or more than human
Emphasizes leader’s strength, power, etc

22. “With regard to the great teacher Chairman Mao, cherish the word 'Loyalty'. With regard to the great Mao Zedong Thought, vigorously stress the word 'Usefullness‘”

23. “Glory to Stalin – the great architect of communism”

25. Cause and Effect “A collective farm feast”
Linking leader and leader’s policies to something awesome
Convinces people of the leader’s awesomeness and correctness
“A collective farm feast”

26. “The vegetables are green, the pumpkins big, the harvest is bountiful”
1959

27. “Thank you dear Stalin for a happy childhood.”

28. “We sell dry, clean, neat and selected cotton to the state”
1958

39. testimonials
Anecdotal evidence for diet pills, herbal remedies, new-age crystals, etc.
Anecdotal evidence of alien abductions, psychic phenomena
“I saw what looked to be a hairy human figure, about 6-6 1/2' tall, running behind my bike. Scared the crap out of me, so I hit the throttle and did what I could to get out of there.” (from the Bigfoot Field Researchers Organizations Website, report # 13424
Jarod Fogle for Subway

40. glittering generalities
Using virtuous words; democracy, freedom, justice, patriotism, family values, motherhood, progress
Embracing values at a high level of abstraction
“change”
“green”
“reform”

41. name calling Ad hominem attacks
tree-hugging liberals, right-wing zealots, femi-nazis, bureaucrats
Barack Obama “palls around with terrorists.”
“Despite the hysterics of a few pseudo-scientists, there is no reason to believe in global warming” Rush Limbaugh, See I told You So (1993)
“secular progressives made great inroads over the past five years" and "if you don't believe that ... you're a moron." Bill O’Reilly, Dec 19, 2005, on his syndicated radio show, the Radio Factor