1. Ban Forms of Tobacco Advertising
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Bottom picture: Assessing Tobacco Point-of-Sale Advertising in Guam (UOG U54 Pilot Program 1)

2. Background Misuse and Abuse of Tobacco
Increase rates of cancer
Lung cancer
Heart disease
Poor circulation
asthma
High blood pressure
Source: Morbidity and Mortality Weekly Report, November 14, 2008; 57(48):

3. Figure: CDC vital signs, September 2010 Fact Sheet, http://www. cdc
Smoking can cause damage to the body leading to various cancers and chronic diseases

4. Did you know?
Tobacco kills up to half of its users, about 6 million people each year.
5 million of those deaths are the result of direct tobacco use
More than 600,000 deaths are the result of non-smokers being exposed to second-hand smoke.
Consumption of tobacco products is increasing globally, though it is decreasing in some high-income and upper middle-income countries.
Source: World Health Organization Fact Sheet July 2013

5. Prevalence of Daily Smoking: 25-64 years old
Slide source: YAP Tobacco Jeannie McKenzie (2-12).ppt
Data Sources: WHO STEPs . Fiji 2005; Nauru 2007; American Samoa 2007; Tokelau 2007; Marshall Islands 2007; FSM 2008; Kiribati 2009; Solomon Islands 2010, SPC- Wallis and Futuna 2009
It is estimated that two people die each minute from tobacco-related disease in the Western Pacific.
-Source: Jha, P., Ramasundarahettige, C., Landsman, V., Rostron, B., Thun, M., Anderson, R.N., McAfee, T., & Peto, R. (2013) 21st Century Hazards of Smoking and Benefits of Cessation in the United States.  New England Journal of Medicine, 368:341–50. 

6. Did you know?
Tobacco companies target young people to get them to use their products
Countries that enforce bans have seen decreases in percentages of young people exposed to tobacco advertising
Text source:
Images:
Youth purchasing cigarettes (Ukraine, 2007)
Tobacco Store (Beijing, China, 2007) f

7. Facts
Young children and teenagers ages who visited stores with point-of-sales tobacco advertising at least twice per week were twice as likely to start smoking compared to those who did not visit stores
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8. Facts
Bans on tobacco advertising, promotion, and sponsorship (TAPS) are effective BUT underused
Only 24 countries, under 10% of the world’s population, have passed complete bans on direct and indirect TAPS activities
Source: WHO report on the global tobacco epidemic, 2013,

9. List of forms of TAPS Display of tobacco products at point-of-sales
Tobacco product vending machines
Communication through print means Communication through audio means
Product placement
Supply of free tobacco products
Sale or supply of toys or sweets that resemble tobacco products
Sale and display of products at venues and events
tobacco advertising, promotion, and sponsorship (TAPS)
*Detailed list found here: (Appendix)

10. Key Steps that We Can Take
Step 1: Identify targets and seek 70% coverage
Potential advertisement locations and promotionals include:
Broadcast (radio and TV)
Print media (magazines, newspapers)
Advertising (billboards, signs)
Point of sale advertising
Discounts
Product packaging
Internet advertising
Logo or icon use
Product placement in entertainment industry
Source: Restricting advertising, promotion, and sponsorship by tobacco companies by Community Interventions for Health, An Oxford Health Alliance Programme

11. Key Steps that We Can Take
Step 2: Work with legislators to develop and enforce necessary bans
Develop counter-marketing campaigns which lessens the appeal of tobacco products and advertisements.
Long term investment
Integrated, not isolated, components
Integration into larger tobacco control programs
Cultural components
Evaluation
Adequate funding
Source: Restricting advertising, promotion, and sponsorship by tobacco companies by Community Interventions for Health, An Oxford Health Alliance Programme

12. Key Steps that We Can Take
Step 3: Measuring Impact
Formulate systems to measure impact of legislation and restrictive policies over time:
Surveys / Focus groups
Spot-checks on members of the tobacco industry
Quarterly-based reporting system that monitors who and how much is being spent on tobacco advertising vs. counter-marketing
Rates of tobacco use within and across communities
Frequency of tobacco advertisement and promotion
Public perception of tobacco sponsorships
Source: Restricting advertising, promotion, and sponsorship by tobacco companies by Community Interventions for Health, An Oxford Health Alliance Programme

13. Examples of Successful Policies: Panama
2008: became 1st country in the Americas to enact complete ban on all TAPS
Restricts advertising and marketing at the point of tobacco sale
# of cigarette smoking youths aged dropped 13.2% in 2002 to 4.3% in 2008
Source:

14. Examples of Successful Policies: Australia
December 1, 2012: Australia’s world-first laws on tobacco plain packaging came into full effect
Tobacco products must be sold in olive brown packaging with large graphic health warnings and NO tobacco industry, logos, brand imagery, or promotional text
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15. Who to contact?
James Rarick Technical Officer, Tobacco Free Initiative WHO Western Pacific Regional Office Manila, Philippines 