1. Social Media… The “REVOLUTION” Impacting EVERY BUSINESS
…whether you like it or not
Blaine Millet Clay Loges

2. Blaine Millet 2

3. Clay Loges 3

4. Goals of Business Social Media
Increase SALES
Increase MARKET SHARE
Improve Customer and Employee LOYALTY
…faster
…cheaper
…deeper

5. Social Media is “sweeping” over the Landscape - rapidly
Interesting
Compelling
Passionate
Authentic
Real information
Real-time
Lively
Viral

6. Social Media and Word-of-Mouth
Group of “tools” for…
Interacting with others via the Web
Creating conversations/dialogs
Building Relationships
Sharing stories and perceptions
Giving people a reason to talk
WOM is simply “act of people talking”
Leveraging experiences and testimonials
Proactive and passionate

7. Only 14% of people “trust” advertisements
78% of people “trust” other’s recommendations about products and services
WOM – this is the key – has always been, will always be the most powerful and most dominant way to get and keep customers – no different today – only now you can do it so much faster and cheaper than ever before – create your own spiderweb today through social media – let others do the work for you 7

8. Viewpoints and conversations by employees to one another
Corporate Messaging
Viewpoints and conversations by employees to one another
WOM – this is the key – has always been, will always be the most powerful and most dominant way to get and keep customers – no different today – only now you can do it so much faster and cheaper than ever before – create your own spiderweb today through social media – let others do the work for you 8

9. The “Collision” Internally controlled Employee wants Website
Committee produced
Presentation
Screened content
PR releases
broadcasts
CEO Blog
Author Authenticity
Passionate stories
Sincere
Transparency
Engagement with others

10. “PULL” Communications
The “NEW” World of
“PULL” Communications
If their friends and peers aren’t suggesting it ……..then you lose
If they find it, and it’s not fresh, personally relevant, and offering value ……..then you lose their attention
If they don’t find you interesting, helpful or compelling
……..then they won’t tell anyone – no WOM

11. Traditional Relationship Equity
Build
Relationships
6 – 12 months
Direct Mail,
Newsletters,
Promotions,
Ad’s, Others
Cost per touch
Very high
Satisfied
Increase
Market Share
Campaigns,
Prospecting,
Subscriptions,
Lists, etc.
Established
Customer
New Customer
Prospect

12. Social Media Relationship Equity
Active Advocate Fwd/share
Increase
Audiences
Followers,
Viral networks,
Referrals,
Comments,
Dialog, etc.
Increased
Number of
Touch Points
1 – 3 months
blogs,
Rich Media,
S-Networking,
Twitter, etc.
Cost per touch
Very low
Advocates
Followers
RSS or Subscribe
Read Regularly
Read Once Audience

13. Adapt to Survive… Old school doesn’t welcome new school
It’s on you -- Can’t turn to IT (control)
It’s on you -- Can’t turn to marketing (traditional media bound)
It’s on you - a committee delays and neutralizes
Learn so you can Strategically Lead
You must be the OWNER – it is not a foot soldier battle
What does all this mean – life has changed – tell stories – form a committee (wine company form a committee of 14 people and wanted us to come in and give strategy –
What do you think is Old School – is this someone in our age group, no, it is the 32 year old that has their shirt tail hanging out that has been doing traditional marketing and believes this will continue
Last line – this is not a battle for the troops in the trenches – this is for the generals – the people that can make decisions and act as fast as the world of social media
Decisive, quick and agile leaders are the ones that will dominate – those that wait for committees and marketing and IT and others will be left behind

14. “LEADING the LEADERS” Blaine@WOM10.com Clay@WOM10.com
CONSULTING  SPEAKING
“TASTE and TWEET”  WORKSHOPS 14

15. What works for Business?
Blogs