1. POSITIONING YOURSELF IN THE MARKET Occupying the minds of customers

2. Rules

3. Objectives

4. Content

5. Session I Market segmentation & selecting a target market

6. Objectives and content of session I

7. The process of market segmentation and selecting a target market

8. How to do market segmentation?

9. Consumer market

10. Corporate market

11. Identify a segment with unmet demands

12. Measurable and accessible segment

13. Evaluate the segment

14. Session II Identifying core benefits

15. Objectives and content of session II

16. Maslow’s hierarchy of needs

17. Apply to consumers

18. Apply to corporate clients

19. The core benefits should include the following factors…

20. Session III Writing a positioning statement

21. Objectives and content of session III

22. Why is there the need to write a positioning statement?

23. A form

24. What constitutes a good positioning statement?

25. Contact details