1. Canton Airsports
Brian Groves, Matt Lowry, Nathan Kennedy, D’Vontay Friga and Nick Corvo

2. Target Market #1: Mount Union Students

3. Social Media
SWOT
SWOT: One of their biggest weaknesses is their social media accounts

4. Social Media -93% of marketing -23% of facebook users
-86% of college smartphone owners
Roughly 93%...
Costill, A. (2016, November 15). 25 Insane Social Media Facts. Retrieved May 02, 2017.

5. Social Media
Keys
Consistency, high quality, followers, multiple platforms

6. 6 months
1st week
Marketing towards
Cleveland
Pittsburgh

7. Student Internship Unpaid Marketing Intern Mount Union Student
One each semester

8. Academic Benefit
2 credit hours
90 hours
4 learning objectives

9. Roles and Responsibilities
Help organize and run events
Assist in marketing and advertising promotional activities
Collect data and analyze results from events
Prepare promotional presentations
Student Ambassador

10. Operation Air Raider
Back-up date is on April 21st, 2018

11. Incentive
AND

12. Operation Air Raider April 13th, 2018
Talk to students about the sweepstakes

13. Canton Air Sports Sweepstakes

14. $1,000

15. Requirements Visit Canton Air Sports Watch live jump/video
Speak to instructor
Must receive 200 entries

16. Target Market #2: Veterans
Question: What ideas do you have where we could reach Veterans?

17. Cleveland National Air Show
September 2-4
Burke Lakefront Airport
The Cleveland National Air Show is one of the oldest and most established events in Cleveland. The Air Show provides entertainment for the entire family. The 2017 Air Show features the U.S. Air Force Thunderbirds, additional military and civilian performers and takes place September 2-4 (Labor Day Weekend) at Burke Lakefront Airport in downtown Cleveland. This is a great event for generating sales leads, company branding, corporate entertainment, employee morale, all while helping support scholarships and many local charitable organizations. Not only was the airshow named Air Show of the Year by World Airshow News Magazine, but it is also Northeast Ohio’s largest Military Event and all branches of the armed forces are invited

18. Demographics
and attracts 60, ,000 people over three days (Exposure)

19. Additional Info Signups Gift Certificate
Exhibit Space
Additional Info
Signups
Gift Certificate
Our plan is to purchase an exhibit space at the Airshow. That includes a 10’x10’ space with a cost of $1,400. The Airshow offers a tent package, which includes a 10’x10’ Tent, one 8’ Table and 3 chairs. Those items would be necessary for the event, so that package would need to be purchased. A banner would be hung on the tent to attract the attendees. A computer will on the table displaying videos and information about Canton Airsports. There will be signups available.

20. Sign ups = contact info
300 Certificates
300 Sign Ups

22. Newspapers
The beacon journal has a readership of 162,500 weekdays and over 200,000 on Sundays. Ohio.com has an average of 1,116,645 visitors per month.

23. AD
3.22”x6.55”

24. Dates in the Newspaper Thursday June 22nd and Sunday June 25th, 2017
We believe this is the best date because it is close to fourth of july weekend and they can make plans to possibly come out and jump.

25. Price -Black and White -2 Days Thursday Price is $394
Sunday Price is $599
Thursdays also go onto there website. SEO is Search Engine Optimization that takes our print ad and creates a digital version that is highly optimized for search engines across all platforms.

26. Budget

27. Calendar June 22nd/ June 25th (2017) : Newspaper ads
September 2nd-4th (2017) : Cleveland Air Show
April 13th, 2018: Operation Air Raider
Sweepstakes: August 1st, May 1st, 2018

28. Calendar
Facebook marketing 2017: June 1st-7th, July 1st-7th, August 1st-7th
Facebook marketing 2018: May 1st-7th, June 1st-7th

29. Contacts Cleveland Airshow Akron Beacon Journal
Phil Pacific -
Akron Beacon Journal
Carvel Pantages -
University of Mount Union Marketing Office
Mark McConnell (spoke in-person)