1. Social networking for professional institutes
9/10/2019
Emma Scott

3. Social networking
People are increasingly getting what they need from each other, via social media rather than through businesses.

4. Social networking
Social media allows us to build relationships, share information and engage people.

5. Why do we need to act? 58% of CIPS members are not UK based
Social networking
Why do we need to act?
58% of CIPS members are not UK based
85% of members of professional institutes surveyed use social media to support their work
Formal committees are hard to recruit new Generation Y members
Other professional institutes (CIMA) are providing on-line networks for members
communication is in danger of becoming an ineffective marketing tool
Over 20 ‘CIPS’ groups on LinkedIn have been set up by members and are not managed by CIPS.

6. What CIPS is doing Social networking CEO blog CEO Twitter
CIPS news and events on Twitter
CIPS website discussion forums
eNewsletters from CIPS and Supply Management
Student Facebook group
20+ procurement and supply chain LinkedIn groups
CIPS Opinion panels on LinkedIn
How many of you have set up CIPS branches on LinkedIn?

7. What are the benefits?
Social networking

8. What you can do for your branch
Social networking
What you can do for your branch
Promote events
Recruit new members
Inform and network between meetings
Provide a forum for those who can’t or don’t want face-to-face networking
Polling questions and surveys
Disseminate and debate news
Share knowledge and experiences
Source speakers, topics and venues
Link with other branches regionally and globally

9. Some words of caution Social networking Don’t…
Set up a group and do nothing with it – it’s worse than doing nothing at all
Allow people to join who are going to bombard the group with adverts for webinars and jobs – be careful who you invite
Do..
Try not to act like the police and encourage members to moderate the group – they will tell you what they like and don’t like
Assign someone who has experience or a general interest in this media to manage it – don’t avoid doing it just because it’s not your thing
Ask members what they want from the group and play to your audience
Make it light hearted and fun as well as informative

10. Good luck Any questions?
Social networking
Good luck
Any questions?