1. Trademark Usage VFW Store Sonja Cutright, Manager
Emblem & Supply/VFW Store
John Muckelbauer, General Counsel

2. 1-Stop Shop For All Your VFW Needs

3. Logoed merchandise
Military
Patriotic

4. Logos

5. VFW Store and Licensed Vendors
The ONLY authorized sources to purchase logoed merchandise
Licensed vendors listed on

7. Quantity Custom Orders
Special Discounts
Custom/Personalized
Certified Custom Consultant
Call Kim Winston at

8. Department Conventions Commander shirts, gifts Fundraisers
Golf tournaments
Community events
CALIFORNIA
JOHN SMITH
JR. VICE CMDR
MISSOURI

9. TRADEMARK AUTHORIZATION
Request to use the logo
If the VFW Store is unable to assist with a custom product, you may submit the
TRADEMARK AUTHORIZATION
REQUEST FORM
to request authorization to use a third-party vendor.
The form is included in your folder and can be obtained at or by ing

10. Reasons to use the VFW Store
Money stays in the VFW and helps veterans, military service members and their families
Logo integrity
10% of net income is rebated back to your Department
Purchase with confidence – we stand by our products, offering quality, affordable products at competitive prices

11. Support all levels of the organization
Buying through the VFW Store supports:
Departments
Auxiliary
Programs that support the VFW mission

12. Contact info
Website: VFWSTORE.ORG
Customer service: 833.VFW.VETS ( )
Custom: Kim Winston,

13. Protecting Intellectual Property
Can I copy and publish material that I find through online search engines?
No. The fact that material is available and easily copied on a website does not lessen its copyright protection. The best practice is always to get consent.
Am I protected against a copyright claim if I properly credit the artwork that is copied?
No. The focus on copyright is on consent, not credit. You must obtain appropriate consent from the owner of the work before it is used, even if you credit the source. Crediting work is not a legal defense to a copyright infringement claim.

14. Protecting Intellectual Property
Do I need permission to use the VFW logo?
Yes. Pursuant U.S.C. Title 36, Sections , the Veterans of Foreign Wars of the United States (VFW) has the exclusive right to the use of its name and the sole exclusive right to the use of the emblem and badges adopted by the corporation. The VFW’s marks are registered with the U.S. Patent and Trade Office. Also, as a Congressionally Chartered organization, it is a violation of federal law to manufacture, reproduce, distribute, sell, or print any badge, medal, emblem or other insignia or any colorable imitation thereof of any veterans’ organization chartered by act of Congress or its auxiliary without express written consent.

15. Protecting Intellectual Property
How do I request permission?
All requests to use the VFW name, logos or emblems should be forwarded to the Quartermaster General’s office.
Requests can be ed to:
Or mailed to:
Quartermaster General
Veterans of Foreign Wars of the U.S.
406 W 34th Street
Kansas City, MO
Authorization Request forms are available to initiate such a request.

16. Protecting Intellectual Property
Are logos available for Posts and Departments to be used for community events or to create handouts about VFW initiatives?
Yes. Use of the VFW name, logos or emblems by a VFW entity (e.g., Posts, District, or Department) may be used for a VFW activity.
VFW activities include the creation of brochures for membership drives, websites, Post events and other outreach efforts.
Post and Department logos can be obtained by visiting your Post #] or state postal abbrev.] District logos are available upon request submitted to

17. Elections and Trademarks
Do’s
Do wear your VFW cap at public events such as town halls, rallies, forums or debates.
Don’ts
Don’t endorse candidates on behalf of the VFW National Organization, Department, District or Post.
Don’t wear your VFW Cap when actively campaigning for a candidate, such as soliciting donations or knocking on doors asking people to pledge their vote for a candidate.

18. QUESTIONS? John Muckelbauer, General Counsel
Sonja Cutright, VFW Store Manager