1. Creating the perfect chocolate! Group Rich
Leavers challenge 2008
Creating the perfect chocolate!
Group Rich

2. Why are we doing this?
To rid the world of other evil chocolates by creating one perfect bar that will satisfy everyone!
For the love and passion of chocolate itself.
We are also doing this because of our healthy competitiveness (our want to beat the other teams)

3. What should we do? We must of course: Make a chocolate bar
Design a wrapper for our product
Film & edit an advert for our product
Make a website about our product
Make a presentation for our product
Show all steps we took to make the perfect chocolate bar

4. Why did we choose this chocolate bar?
We choose this bar because our survey of over year olds proved that the perfect chocolate would be:
Made from Milk chocolate
Smooth chocolate (no nuts)
Circle shape, in segments

5. The ingredients
Our ingredients are carefully chosen from the best quality products.
Ingredients:
200 g of best quality chocolate small bag of caster sugar,
an amount of golden syrup (secret ingredient)

6. How did we make the perfect chocolate?
We carefully made the plastic moulds for the chocolate, which were created using the vacuum former.
We melted the milk chocolate in a bain-marie and added a small amount of golden syrup and caster sugar.

7. How did we make the chocolate?
We filled the mould with our perfectly melted chocolate
We left our perfect chocolate for 24 hours
The next day we removed the chocolate from our mould, and decorated it with our signature symbol, the rich “R”
completing our wonderful, “Rich” chocolate

8. Why did we choose this wrapper?
We thought about what wrapper best suited the idea of our product and decided that a strip should go round the “diameter” of our circular block
We decided that the colours should represent the royal idea, so we chose deep red and gold
And Finally the name, a name that represents the deep, royal, rich taste and idea of our chocolate, and so what better name than Rich!

10. Packaging
The Rich Chocolate packaging merges deep, rich, Royal colours with a young exciting shape, appealing to the target audience which makes it seem “Rich” without being too serious.
When we carried out the survey we found that the majority of pupils liked galaxy chocolate best, This chocolate also has a rich and lush feel, proving that this type of packaging appeals to the target market.

11. Our poster and website Click and enjoy
We decided base our poster on our advert: Where the “happy” king dances with a chocolate bar from Rich in his hand
Our website is here
Our poster
Click and enjoy

12. Our advert
It was great fun to make the advert and we hope you enjoy watching it as much as we enjoyed filming it.
Please remember that you are not alone in this room and other people want to enjoy the advert so please turn off your phones and be silent for the viewing.