1. Slide One: Make Fairtrade Your Habit
Aims
This is a chance to welcome everyone, introduce yourself and outline what the presentation will cover.
Key Points
Welcome everyone and thank them for coming.
Introduce yourself. You might want to explain your involvement with raising awareness of Fairtrade and how you became involved.
Outline what you’ll be doing: you are there to tell them a bit more about Fairtrade, its importance and how they can start to get involved during this year’s Fairtrade Fortnight.
This year’s Fairtrade Fortnight theme is ‘Make Fairtrade Your Habit’. The Fairtrade Foundation and consumers across the country are asking everyone to make a commitment to buying Fairtrade products. This brings a lasting change to producers in developing countries by protecting and securing livelihoods.
The presentation will give them an opportunity to Make Fairtrade Their Habit or, if they already by Fairtrade products, how to pass their habit onto others.
Possible Questions
Who already buys Fairtrade?
Does anyone know what Fairtrade Fortnight is?

2. The FAIRTRADE MARK
Products with the FAIRTRADE MARK are from producers in some of the poorest countries of the world.
Fairtrade is not charity; it is about making business and trade operate in a fairer way.
More than one and a half million farmers benefit from Fairtrade
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play?

3. What Fairtrade provides?
The Fairtrade farmers receive …
Fair and stable prices for their produce
The Fairtrade Premium which the farmers together decide how to spend, eg
schools, health clinics
electricity or solar power
clean water …
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 3

4. What Fairtrade provides?
The Fairtrade workers benefit from …
Safe working conditions
No child labour
Respect for the environment
Decent homes
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 4

5. Why Choose Fairtrade?
… because in developing countries in Africa, Asia and South America farmers
Work long hours for little money
Can be treated unfairly by middlemen
Often receive a very low price for the crops they sell
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 5

6. Why Choose Fairtrade?
… because in developing countries in Africa, Asia and South America, plantation and factory workers
Work long hours for little money
Can be treated unfairly by employers
Can be forced to work with dangerous chemicals
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 6

7. The Fairtrade Premium
An extra amount of money given to producers to spend on particular projects to help their communities.
The premium can be used for:
Improving farming or business skills
To fund education, health, water or other projects
Slide Seven: A Fair and Stable Price
Aim
Going back to the five guarantees, this slide looks at price. Using the case of coffee, this slide demonstrates the volatility of the world market price and the impact it can have when it drops.
Key Points
Coming back to the five guarantees that were mentioned earlier, we will look at each of them in turn. First, a fair and stable price.
The world market price for raw materials like coffee, tea, cotton and bananas can be very volatile. It leaves farmers incredibly vulnerable.
Because of factors beyond farmers’ control, prices can drop so low that they earn less for their product than it costs to run the farm. They may struggle to buy food, keep their children in school and ultimately may lose their land and livelihood.
In the case of coffee, prices can fall below the cost of production because of a surge in the global supply. For example, in 2001, prices plummeted to just US$0.45 per lb.
Fairtrade operates a minimum price for coffee so that the amount that a farmer receives will be stable and never drop below this. In the case of arabica coffee, the minimum price is US$1.21/lb. When the market is low, this ensures farmers do not lose their livelihoods. If the market rises above this, then farmers will receive the higher price.
Matthew Matoli is a coffee farmer at the KNCU co-operative in Tanzania. He said: ‘Without our co-operative and selling to the Fairtrade market, our life would have been terrible. Fairtrade gives us hope and courage, we are able to earn a higher wage and better provide for our families.’

8. The Fairtrade Premium could provide clean water
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 8

9. … build a new classroom 9 Slide Two: The FAIRTRADE Mark Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 9

10. Replacing old, crowded classrooms like this!
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 10

11. And why is this house so important?
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 11

12. 2 nurses live there, providing 24 hour care
Slide Two: The FAIRTRADE Mark
Aims
To explain what the FAIRTRADE Mark and the Fairtrade Foundation are.
Key Points
The FAIRTRADE Mark is an independent consumer label awarded to products in the UK to show that they guarantee a better deal for farmers and workers in developing countries.
Fairtrade is an international system. Fairtrade Labelling Organisations International (FLO) is the international body that sets standards for Fairtrade products and inspects and certifies producer organisations against them. It also audits the flow of goods between producers and importers in markets where Fairtrade labels operate.
In the UK, an independent organisation called the Fairtrade Foundation works with companies and licenses them to use the FAIRTRADE Mark on individual products that meet these internationally agreed Fairtrade Standards.
More than 5 million people - farmers, workers and their families - in 54 countries benefit from the international Fairtrade system.
None of this is possible without consumers. More and more consumers are choosing the FAIRTRADE Mark to make an immediate difference. By choosing Fairtrade, they ensure that producers receive a fair price and show how trade can be made to work in favour of poor people and the environment.
Possible Questions
What is the Fairtrade Foundation?
What role does Fairtrade Labelling Organisations International (FLO) play? 12

13. UK Fairtrade Sales Some facts and figures
UK consumers buy more Fairtrade products than any other country
1 in every 3 bananas eaten in the UK is Fairtrade!
1 in every 10 cups of tea drunk in the UK is Fairtrade!
Cadbury’s Dairy Milk, Divine, Kit Kat and Maltesers uses Fairtrade cocoa!
Slide Five: Sales of Fairtrade Products
Aim
This slide shows the audience how the sales of Fairtrade products have increased from There is a clear link between consumers knowing the FAIRTRADE Mark and the level of Fairtrade sales.
Key Points
This slide shows the increase in sales of Fairtrade products between 1999 and 2004.
The huge increase (between 40 and 50% year on year) shows support of Fairtrade across the UK. With the help of consumers and campaigners like you we have doubled sales every two years.
It shows that once people know the FAIRTRADE Mark and know what it means they’ll want to support it.
This is a huge success. But there is still many more people that could make Fairtrade their habit!
You can play a role in this as a consumer and as a campaigner. However before talking about this, let’s look into Fairtrade in more detail to understand the importance of its impact.

14. UK Fairtrade Sales Over 4,500 Fairtrade products!
Slide Six: Fairtrade Products
Aim
To demonstrate how much Fairtrade has grown and the wide range of products now available.
Key Points
The first products with the FAIRTRADE Mark were launched 12 years ago in These were coffee, tea, and chocolate.
With such a huge growth in Fairtrade demanded by consumers, the number of products has exploded to 1,300!
Types of products include: coffee, tea, chocolate, cocoa, sugar, bananas, mangos, other fresh and dried fruit, juices, honey, cakes and snacks, preserves, nuts, oils, herbs, spices, rice, beer, rum, wine, roses, cotton products and sports balls.
The newest products are rice and cotton, both launched in 2005.
Possible Questions
What were the first three Fairtrade products? (coffee, tea and chocolate)
What types of products can you name that carry the FAIRTRADE Mark? (If you have a flipchart you could write these up as people name them!)
Can anyone think of any products that are not in this photo that now carry the FAIRTRADE Mark? (rice and cotton)
More Fairtrade products are launched every month!