1. Employer Communications Catalog

2. Communication Catalog Contents
Accessing marketing material
Brochures
Inserts
eCards
Posters
AdCreator
Miscellaneous

3. Accessing Benefits Plus Marketing Materials
Click on Sales & Marketing Tab
Click on the Personal Insurance Toolkit
Select find/order materials

4. Accessing Benefits Plus Marketing Materials
Click “Order brochures and forms” to customize and order printed material
Click “eCards” to choose one of many templates
Click “AdCreator” to create ads, flyers and eBrochures for Benefits Plus

5. Accessing Benefits Plus Marketing Materials
Enter the PL number in the search box
Click “Benefits Plus” to view available material by audience

6. Brochures Brochures PL Number Audience Use PL-10455
Product: Auto & Home (No Payroll Deduction)
Size: 2 panel
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Message: Outlines program benefits for employees
Employees
Handout during meetings or onsite
Insert in benefit mailing and new employee packets
Leave behind in break rooms, HR office or lunchroom
PL-9001
Product: Auto & Home (Payroll Deduction)
Personalization: Agency Name, Address, Phone, Fax,
Message: Outlines program benefits for employees with the payroll deduct billing option
PL-12989
Product: Auto Only (No Payroll Deduction)
Messaging: Outlines the program benefits for employees

7. Inserts Inserts PL Number Audience Use PL-8786 Product: Auto & Home
Size: 8.5”x3.75”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials’ select “Order brochures and forms”
Messaging: The benefits of the multi policy discount
Employees
Payroll stuffer
Mailbox stuffer
Benefit mailing
Desk drop
PL-9168
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Highlights the portability benefit
PL-10448
Messaging: Auto focus, with cross sell of other products on the back

8. Inserts Inserts PL Number Audience Use PL-10449 Product: Auto & Home
Size: 8.5”x3.75”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials’ select “Order brochures and forms”
Messaging: Home focused, but does mention other products on the back of the insert
Employees
Payroll stuffer
Mailbox stuffer
Benefit mailing
Desk drop
PL-8787
Product: All with claim messaging
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Highlights our claims service and lists all products
PL-10447
Product: All with identity theft callout
Messaging: Highlights the identity theft coverage

9. Inserts Inserts PL Number Audience Use PL-12140 Product: Auto & Home
Size: 8.5”x3.75”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials’ select “Order brochures and forms”
Messaging: Highlights the overall benefit of the program
Employees
Payroll stuffer
Mailbox stuffer
Benefit mailing
Desk drop
PL-12986
Product: Auto Only
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Auto Insurance with special program rates
PL-12990
Messaging: Highlights the portability of auto only benefit

10. eCards Emails Messaging Audience Use Save money with this new benefit
Product: Auto & Home
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/ materials" select “eCards”
Employees
Announce new auto and home insurance benefit to employees
Selling auto to employees
Product: Auto
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “eCards”
Promote potential auto insurance savings
Quote Follow-up to employees
Follow-up on quotes done for employees

11. Posters Posters PL Number Audience Use PL-9011 PL-12992
Product: Auto & Home
Size: 11”x17”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE
Toolkit Location: Under “find/order/materials’ select “Order brochures and forms”
Messaging: Promotes auto and home products and program savings
Employees
Post in break rooms or other highly trafficked locations
Table top display for on sites
PL-12992
Product: Auto Only
Personalization: Agency Name, Address, Phone, Fax,
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Messaging: Promotes auto only and program savings

12. AdCreator Campaign Specifications Audience Use Product: Auto & Home
Size: 4.5”x5.5”, 8.5”x5.5”, 8.5”x11”
Personalization: Agency Name, Address, Phone, Fax,
Price: FREE (electronic PDF only)
Toolkit Location: Under “find/order/materials” select “AdCreator”
Messaging: Highlights benefits of the program and the multi policy discount.
Employees
Post in break rooms or other highly trafficked locations
Table top display for on sites
Resize to place in newsletters
Attach to an
Desk drop
Product: Auto
Personalization: Agency Name, Address, Phone, Fax,
Messaging: Highlights benefits of the program for groups with an auto only product offered.
Messaging: Highlights benefits of the program and emphasizing having the right protection.

13. Miscellaneous Item PL Number Audience Use Business Reply PL-8044
Product: Auto & Home
Size: 5 1/2 x7 1/4"
Personalization: Agency Name, Address
Price: FREE
Toolkit Location: Under “find/order/materials” select “Order brochures and forms”
Employees
Leave in break/lunch rooms
Use as raffle entries
Referrals contests
Folder
PL-9006
Product: n/a
Size: 9”x12”
Personalization: None available-there are card holders in the inside folds
Proposals
Quote requests
Benefit fairs/on sites
Stationary
PL-9008
Size: 8.5”x 11”
Personalization: None available
Send with info on the program
Use for letter to employees,
Use to send Thank You or follow-up letter

14. Miscellaneous Item PL Number Audience Use Postcard PL-14763
Product: Auto & Home
Size: 8.5”x 5.5”
Personalization: Agency Name, Address
Price: FREE
Toolkit Location: Under “find/order/materials’ select “Order brochures and forms”
Messaging: Highlights general benefits of the program
Employees
Post in break rooms or other highly trafficked locations
Table top display for on sites
Resize to place in newsletters
Attach to an
Desk drop
Quote Sheets
Size: 8.5”x11”
Personalization: None available
Toolkit Location: Under “attract prospects”, select “Benefits Plus”, located under “marketing to groups”
As a PDF on the group website
Print out and put in packets for benefit fairs, an onsite or meetings
As a PDF attached to announcing onsite
Print and bring to onsite to use to collect info for quotes