1. News Note Taking
At the top: Your Name Date Class *If absent, you are required to look up the news yourself and do notes

2. News Note Taking You need to take notes on the following:
What is the Story: Example - Trump Care
Main Points: Example – May take months to pass senate, projected to make millions lose insurance, et cetera
LEAVE SPACE FOR THE FOLLOWING
Why does this matter (overall/to you)
What do you think

3. Propaganda

4. What is Propaganda?
a form of communication aimed towards influencing the attitude of a population toward some cause or position. -Wikipedia

5. What is Propaganda?
is indifferent to truth and truthfulness, knowledge and understanding; it is a form of strategic communication that uses any means to accomplish its ends. –Walter Cunningham

6. What is Propaganda?
is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist. - Garth Jowett and Victoria O'Donnell

7. What is Propaganda?
is a form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions , and actions of specified target audiences for ideological , political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels. –Richard Alan Nelson

8. Write your own definition of propaganda

9. Where to Find Propaganda
Advertising
Entertainment
Politics and Government
Journalism
Advocacy
Education

10. Some types of Propaganda

11. Activate Strong Emotions
Appealing to the emotions (usually fear) of your audience.

12. Needs & Values
appeal directly, and many times exclusively, to specific and distinct groups.
Often paired with emotional appeal toward hopes, needs, desires, and fears

13. Simplify Information & Ideas
tells simple stories often using storytelling, metaphors, imagery and repetition

14. Glittering generalities
an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason
such as:
Christianity
Democratic
Patriotism
Family

15. Testimonials
Famous people or figures who will appear trustworthy speak to the audience

16. Bandwagon
The basic theme of the band wagon appeal is that "everyone else is doing it, and so should you.”

17. Plain-folks
speakers attempt to convince their audience that they, and their ideas, are "of the people

18. Scientific Approach
Use of jargon to convince/confuse their audience

19. Snob Appeal
Giving the impression that people of wealth and prestige are on board

20. Card stacking
Only presenting one side of the issue/situation

21. Transfer
a device by which the propagandist carries over the authority of something we respect to something they would have us accept.

22. Name - calling
The name - calling technique links a person, or idea, to a negative symbol
hopes that audience will reject on the basis of the negative symbol, instead of looking at the available evidence.

23. Euphemisms
Replacing scary words or ideas with more pleasant ones, although the reality is still scary
War Department to the Department of Defense.
Shell Shock to Post-Traumatic-Stress-Syndrom

24. Questions to ask when viewing

25. Who created this message?

26. What lifestyles, values and points of view are represented?

27. What techniques were used?

28. How might different people interpret this message differently?

30. Answer the following questions
This is propaganda because?
This was helpful/harmful because?

31. End

32. Spin

33. Spin Zone
Five American soldiers were killed and nine were wounded in action during a battle with Al Qaeda in Baghdad yesterday.