1. Content Curation & Content Marketing
Instructed by: Lacey Faught

2. Who here today is currently involved in curation?

3. What iS Content Curation?
Content Curation and Marketing: to pull together, sift through, and select for presentation - substantive information - to meet my customer's needs.

4. What Are The Steps for Good Curation?
Define Mission
Search
Select
Contextualize
Publish
Distribute

5. Define Mission
What is your purpose?

6. Ask Yourself These questions
Who is your target demographic?
What is your overall goal?

7. EXample The business- Custom Home Builder
Target demographic year old married couples with at least one child and a combined income of over $80,000/year
To be the main source of content for my demographic in regards to all major news in the real estate market, as well as the home building and remodeling market

8. Search
Where to look for content

9. Tools to Help In the Search
Pinterest
Juxtapost
ContentGems
Flipboard
Zite
Google Alerts
Keyword Planner + Google Search

10. Select
Which content to use

11. Ask Yourself These Questions
Who is my target demographic?
How will this information benefit them?
How does this help achieve my overall goal?

12. Contextualize
Why should your target demographic care

13. Adding Commentary Telling your reader: Why they should care
What it means to them
What they should do because of this

14. Avoiding Duplicate Content
Adding commentary allows you to avoid being penalized for using content from other sources

15. Organizing Your Content
Original content as introduction
Quotes from the story you found
Commentary on the piece
Link to original piece
Link to other pages on your site
Call to action
Photo

16. Publish
Where do you post it?!

17. Where is the best place to publish your content?
ON YOUR SITE!!

18. dISTRIBUTE
Where to post “teasers”

19. Distribution Social Media Email Marketing Press Releases Facebook
Twitter
LinkedIn
Pinterest
Juxtapost
Marketing
Press Releases
PRWeb
Others?

20. Questions?