1. Saint Mary’s College – Brand Identity Guiding Principles
Brand Promise: “Saint Mary’s is an academically excellent Catholic college for women who seek to challenge themselves and their world.”
Brand Promise Building Blocks
Academically Excellent
Catholic College
Women who seek to challenge themselves and the world
Primary Brand Attributes
Nationally-recognized
Student-centered
Empowering
A Dynamic Community
Making a Difference
Critical Factors (for prospects and their parents)
Excellent majors
Faculty as teachers and mentors
Career prep
Also, overall academic reputation