1. Next Generation of Financial Aid Notifications
October 18, 2018

3. 70 employees
Oversees public 4 year institutions in WV
10 institutions
65,000 students
9 employees
Oversees public 2 year institutions in WV
9 institutions
18,878 students

4. Division of Financial Aid
Process state financial aid programs
Over 150 outreach events a year
Federal and state financial aid training
Audit of state aid programs

5. State Financial Aid Programs Funding Levels
PROMISE Scholarship
$47,500,000
Higher Education Grant
$40,619,864
Higher Education Adult Part-Time Student Grant
$5,011,298
Engineering, Science and Technology Scholarship
$452,831
Underwood-Smith Teacher Scholarship and Loan Assistance
$328,349
WV Center for Nursing
$425,000
Total
$94,337,342

6. Award Notifications

12. Issues
Returned mail with or without a forwarding address or bounced back s
Didn’t know if the student opened or read the information whether mail or

13. Verifying contact information
Online applications ask students how they want to be contacted via or text
Send them a 6 digit code either via or text that they enter back into the application to verify contact information

14. notification

15. Text notification

18. Notification

20. Analytics and Reports

21. Data Merit-based scholarship – 94% open rate
Merit-based denial letter – 51% open rate
Need-based grant – 63% open rate
Industry average is 18%

22. Average time Award Letters Viewed @ 12 minutes

23. Average time before viewing award letter @23 hours

24. Time of Day

30. Brian Weingart, Senior Director of Financial Aid
Contact Information
Brian Weingart, Senior Director of Financial Aid
Division of Financial Aid
West Virginia Higher Education Policy Commission
1018 Kanawha Boulevard East, Suite 700, Charleston, WV 25301
(304) •