1. KS4 Media Studies Creative, Performance and Media Arts
Curriculum Map
KS4 Media Studies
Creative, Performance and Media Arts

2. Statement of intent
Key Stage: KS4
Subject: GCSE Media Studies
Academic Year:
With media platform becoming a vital part of our lives, it is important to stop and analyse how and why we rely on it so often, and whether or not we control the messages that are relied to the audience. Through a deep and thorough study of nine different media platforms, the students will assess how meanings, representations, industries, appeal to audiences and social/cultural contexts shape the world around us.
The students will study two magazine front covers, focusing on race; two newspapers front pages, focusing on immigration; two print adverts, focusing on gender; and two film posters, focusing on narrative and genre. In addition, the students will explore how the industries of newspapers, radio, film, and video games operate, make money, and attract a mass audience using website and marketing.
Furthermore, the students will study two different crime drama television series, showing the stark difference between the traditional and patriarchal society of the 1970’s, and the multicultural life of the 2010’s. Students will also study two modern music videos, analyse their messages and representation, while comparing them with an older music videos from the 1990’s. Students will also analyse how stars of our pop culture use social media to further their brand and interactions with fans, while also examining how website are a powerful marketing tool.
Finally, students will conceive of a teen film, and produce a film poster and DVD cover, through an in-depth study of genre, film marketing, representations of teenagers, and the construction of identities.

3. Subject: Media Studies
Curriculum Overview
Key Stage: 4
Subject: Media Studies
Academic Year
Year
Unit content
Autumn 1
Autumn 2
Spring 1
Spring1
Summer 1
Summer 2
GCSE
September – October:
Component 2 – Section A: TV Crime Drama – Luther & The Sweeney
Component 3: Film Marketing (Coursework) – Planning & constructing a new teen film poster & DVD cover
October – December:
Component 2 – Section B: Music Videos – Roar (Katy Perry), Freedom (Pharrell Williams) & Black or White (Michael Jackson)
Component 2 – Section B: Online Media – Social Media & Websites of Katy Perry & Pharrell Williams
January - April:
Component 1 – Sections A & B: Understanding Media
Newspapers: Front covers of The Sun & The Guardian + study of newspaper industry & The Sun’s website
Film: Posters for Spectre & The Man with the Golden Gun + study of film industry & Spectre’s website
Magazines: Front covers of GQ & Pride
Adverts: Quality Street & This Girl Can
Radio: Radio industry & The Archers’ marketing & website
Video Games: Video games industry & Pokémon Go’s marketing & website
April – June:
Completion of Component 1
Revision sessions
Potential study day at the BFI
New Academic Year:
Introduction to Media Studies Through the Marvel Cinematic Universe
Component 3: Film Marketing (Coursework) – Researching marketing of the teen film genre, including film posters & DVD covers
Assessment
Component 3 – 30% of final grade
10 marks for Statement of Aims
20 marks for meeting the requirements of the brief
30 marks for complex design and representation
Component 2 – 30% of final grade
Assessing and analysing two TV series, three music videos, two websites & social media accounts
Component 1 – 40% of final grade
Assessing and analysing the design and representation in newspapers, film posters, magazines and adverts.
Explaining and analysing the radio, film, video games and newspapers industries, with focus on websites and appeal to audiences.