1. MAKING CAMP
LAST THE
OTHER 11 MONTHS
OF THE YEAR
Deborah Gilboa, MD

2. CAMPERS
CAMP
PARENTS
STAFF

3. KEEP AND FIND…
FAMILIES AND STAFF

4. hap·pi· ness: noun good fortune; pleasure; contentment; joy
INGREDIENTS:
Confidence
Competence
Relationships

5. WHAT DO PARENTS NEED? HOPE CONNECTION TOOLS To you Behavior
To each other
Navigation
To their kids
Values
HOPE

6. WHAT DO STAFF NEED? HOPE CONNECTION TOOLS To each other
Decision making
To camp
Navigation
To values
Success
HOPE

7. WHAT DO CAMPERS NEED? HOPE CONNECTION TOOLS To each other
Relationships
To camp
Behavior
To families
Success
To values
HOPE

8. WHAT DO YOU NEED?
INCOME
RETENTION
GROWTH
TIME

10. REACH PARENTS BRAG! CONNECTION TOOLS
Peek behind the curtain (newsletter)
Chores (wheel)
Trusted resources (partnership, social)
Create community (online, in person)
Camp culture (newsletter, IG)
Sprinkle memories (pics, video)
BRAG!

11. REACH STAFF BIG PICTURE CONNECTION TOOLS Resources
Ask and follow (snapchat, IG)
Resources
Professional development and counseling
Birthdays, thank yous, school year attention, input into next summer
Support and mentorship
Sprinkle memories (pics, videos, memes)
BIG PICTURE

12. REACH CAMPERS HOPE CONNECTION TOOLS Name the values, build pride
Events – live best, online good
TOOLS
Birthdays, staff weeks, behind the curtain (newsletter, social)
Media, resources for relationships
Behavior – bring your camp self home
Virtual camp “tours” all year, camp weeks, traditions
Support and mentorship
HOPE

13. YEAR-ROUND EXPERTISE Camp Family Families Communities Online Media!
HARO 
helpareporter.com