1. PBA Category Performance
PBA – Rolling 12 week YOY Performance
World Beer – Rolling 12 week YOY Performance
Craft – Rolling 12 week YOY Performance

2. Top Performing PBA SKUs
Total Market
MAT
QRT
4WK
-1.0%
1.2%
-1.2%

3. Poor Performing PBA SKUs
Total Market
MAT
QRT
4WK
-1.0%
1.2%
-1.2%

4. Marston’s Listings Opportunities

5. Marston’s Top Performing SKUs

6. Marston’s Top Performing SKUs

7. Mixed Packs

8. Mixed packs – the 2nd highest growth format.
Source: IRI All Outlets, 52 weeks, 18 Aug Volume (Litres)

9. PBA showing growth, although Craft is the main driving force.
Source: IRI All Outlets, 52 weeks, 18 Aug Volume (Litres)

10. Large increase in Volume when comparing the Christmas periods.
Small spikes also over summer period.

11. League Table YOY Comparison.
Top 10 - August 2017
SKU
Volume Sales
Mixed Pack Share
Marstons Classic Ales Of England Glasbott 6ct 500ml
2,338,851
29%
Marstons Golden Ales Glasbott 6ct 500ml
1,299,826
16%
Great British Ales Glasbott 6ct 500ml
901,261
11%
Brewdog Dog Pack Glasbott 12ct 330ml
646,022 8%
Head Brewers Selection Glasbott 8ct 500ml
510,972 6%
Wychwood Beers Of Character Cllctn Glasbott 6ct 500ml
506,745
Badger Favourites Ale Glasbott 6ct 500ml
258,075 3%
Marstons Classic Ales Of England Glasbott 8ct 500ml
249,412
Greene King Golden Beer Collection Glasbott 6ct 500ml
198,103 2%
St Peters Selection Pack Glasbott 4ct 500ml
150,402
Total Category
7,965,666
Top 10 - August 2018
SKU
Volume Sales
Mixed Pack Share
Marstons Classic Ales Of England Glasbott 6ct 500ml
2,508,528
25%
Marstons Golden Ales Glasbott 6ct 500ml
1,508,316
15%
Brewdog Dog Pack Glasbott 12ct 330ml
925,959 9%
Great British Ales Glasbott 6ct 500ml
807,481 8%
Head Brewers Selection Glasbott 8ct 500ml
503,792 5%
Brewdog Dog Pack Can 12ct 330ml
451,508
Wychwood Beers Of Character Cllctn Glasbott 6ct 500ml
435,686 4%
Marstons Classic Ales Glasbott 8ct 500ml
365,125
Badger Favourites Ale Glasbott 6ct 500ml
297,195 3%
Pistonhead Craft Mixed Can 6ct 330ml
208,046 2%
Total Category
9,872,371
Despite Marston’s losing market share on LY, Volume Sales have increased. The Introduction to more Craft packs is what has brought the share down.
Marston’s
Craft
Source: IRI All Outlets, 52 weeks, 18 Aug Volume (Litres)

12. Despite Volume sale increase, Distribution is declining.
Source: IRI All Outlets, 52 weeks, 18 Aug Volume (Litres)

13. PBA & Craft performing fairly equal.
Source: IRI All Outlets, 52 weeks, 21 July 2018.

14. Obvious gap for an Amber Mixed Pack.
Total
Ale
Single Bottle
Standard Can
Premium Can
Mixed Pack
Multi
Pack
Mini
Keg
MIXED
DARK
AMBER
GOLD
Source: IRI All Outlets, 52 weeks, 21 July Volume (Litres)

15. Hoppy Ales outperformed Classic Ales over a hot July.
Aug
Sep
Oct
Nov
December
Jan
Feb
March
April
May
June
July

16. Hoppy Ales is appealing to a younger shopper.
Lifestage segment - Data is previous 13 weeks