1. Developing a Marketing Plan that Gets Faculty Excited
Selling It!
Developing a Marketing
Plan that Gets Faculty Excited
You have put together the best program - exciting, innovative, thrilling - but getting faculty at the event is another story. Join us for a quick introduction to developing a comprehensive marketing strategy for your programs. We will cover the process of identifying communication channels, the basics of design, developing allies, and creation of a consistent brand.

2. Self Assess & Set Answer the following for your situation:
What is the larger goal of your center?
Who are you trying to reach?
How do you help them?

3. Marketing 101
Cultivate a Narrative

4. Cultivating a Narrative

5. Identify Communication Channels
Marketing 101
Cultivate a Narrative
Identify Communication Channels

6. Communication Channels
How do you get information out?
Where are your consumers?
What can you create to be visible where your consumers are?
Who can help you get the message out?

7. Department-level programming
Provost Office
Faculty Senate
Committees
Newsletters with teaching tips
Campus partners

8. Identify Communication Channels Crafting Images
Marketing 101
Cultivate a Narrative
Identify Communication Channels
Crafting Images

9. Images
Check with University Communications/University Relations for a branding guide

11. Images Clarity of message Details (when, where, why)
Find a proofreading buddy

12. Don’t Do This: Heavy text over images Be afraid of white space
Avoid risks
Use more than 2 fonts
Overuse red

14. Identify Communication Channels Crafting Images Keeping it Fresh
Marketing 101
Cultivate a Narrative
Identify Communication Channels
Crafting Images
Keeping it Fresh

15. Do This: Start collecting stock images Start a swipe file
Finding partners
Refreshing your brand

16. Self Assess & Set Answer the following for your situation:
What is the larger goal of your center?
Who are you trying to reach?
How do you get information out?
Where are your consumers?
What can you create to be visible where your consumers are?
Who can help you get the message out?

17. Any questions ? You can find us at mggonzal@uncg.edu lmpipe@uncg.edu
Thanks!
Any questions ?
You can find us at
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