1. Sports & Entertainment Marketing
Introduction to Course
Table Articles—Super Bowl
History of Sports & Entertainment Marketing
Sports Marketing Defined
Assignment Due Tuesday

2. Super Bowl 52 Advertisers

3. The Marriage of Sports & Corporate
Sports Teams
What do they need?
What can they offer?
Corporate
Why the attraction?

4. Brief History Highlights

5. Sports Marketing Defined
Two perspectives
Marketing OF sports
Using sports to market non-sport goods/services, in other words . . .
Marketing THROUGH sports

6. + Something to Sell It All Adds Up The Property
(team, sport, conference, event)
Something to Sell
Partnerships

7. The Economic Value of Sports Marketing
How does a sports event
impact the economy?

8. The Emotional Value Businesses know Emotions=Buying Strong Loyalty
Plan social activities around
Create social activities as a result of
Businesses know Emotions=Buying

9. Agenda Review : Assignment Entertainment Marketing Defined In the News
Two Perspectives
Entertainment Marketing Defined
In the News

10. Entertainment Marketing Defined
The two perspectives:
The PRODUCT to be marketed
Using entertainment to bring ATTENTION to another product

11. The Product to be Marketed
Disney on Ice
Disney World
A Disney Movie

12. Using entertainment to bring attention to another product

13. Entertainment Local and National Entertainment
Is sports entertainment?

14. Entertainment
Is sports ENTERTAINMENT?

15. The Impact of Media Provides an arena to “launch”

16. Describe the basic concepts of marketing
Marketing Basics
Describe the basic concepts of marketing

17. long-term relationships
What is marketing?
The activity that involves
Goods and/or services of
value that are
exchanged to
satisfy individuals or organizations while building
long-term relationships

18. The Marketing Mix Blending the four marketing elements Product Price
Place (Distribution)
Promotion

19. Product What a business offers customers to satisfy their needs
Goods/services
What are some products in the field of sports?

20. Place (Distribution)
Involves the locations and methods used to make products available to customers

21. Price The amount that customers pay for products
What will they pay for a ticket, merchandise, a sponsorship?
Customer must see VALUE

22. Promotion
Describes ways to encourage customers to purchase products through advertising, publicity, personal selling and public relations

23. Explain how each of the Marketing Mix elements are utilized
Mixing it together
Design a Marketing Mix for a sporting/entertainment event of your choice
Explain how each of the Marketing Mix elements are utilized

24. Sport or Entertainment Event: _________________________________
Marketing Mix
Sport or Entertainment Event: _________________________________

25. Super Bowl Who is buying what?