1. Artificial Intelligence
& Digital Marketing

2. Multipurpose Premium Template
CLOP
Multipurpose Premium Template

3. What is Artificial Intelligence?
Artificial intelligence is about making computers able to perform the thinking tasks that humans and animals are capable of.

4. Problems Solved By AI Arithmetic Sorting Searching Face Recognition
We can already program computers to have super-human abilities in solving many problems:
Arithmetic
Sorting
Searching
Multivariate Mathematics Equations
Sorting Millions of Data
Smart Searching
Face Recognition
Natural Language Speaking
Decision Making
Facial Muscle Movement Recognition
Voice Recognition and Natural Language
Risk Analysis

5. Where AI is used? Transportations Education Medicine Business Banking
Pedestrian Safety, Traffic Patterns, Autonomous Vehicles, Corporate Decision Making, Improvement of Public Safety etc
Smart Content, Interactive Apps, Automated Tasks, Virtual Lecturers, Performance Prediction etc.
Medicine
Business
Disease Prediction, Robotic Surgery, Gene Research, Unmistakable Diagnosis, Mistake Catching etc.
Prediction Modeling, Forecasting, Risk Management etc.
Banking
Marketing
Profiling Customers, Streamlining Processes, Transaction Patterns, Fraud Recognition, Money Laundry Recognition etc.
Smart Implementations on Reach, Act, Convert and Engage Buyers, Smart Insights and Prediction Models etc.

6. Our Client List Sample Digital Era “2018” Tagline Goes Here
The number of internet users worldwide in 2018 is billion, up 7 percent year-on-year
The number of social media users worldwide in 2018 is billion, up 13 percent year-on-year
The number of mobile phone users in 2018 is billion, up 4 percent year-on-year
©Source: GlobalWebIndex | GSMA Intelligence | Statista | Locowise | SimilarWeb

7. Internet Statistics 2018 1.886.705.632 Active Websites
Internet Users
Mobile Users
Mobile Users
s are daily sent
US Dollars in 2019
© Statista 2018

8. Million Users Per Social Media Platform
Our Digital World
Million Users Per Social Media Platform
2,2B
1,5B
1,3B
Facebook
YouTube
WhatApp
980M
800M
330M
WeChat
Instagram
Twitter
200M
300M
260M
Pinterest
Skype
LinkedIn
© Statista 2018

9. Customer Lifecycle 01 03 02 04 Reach Act Convert Engage
Reach is the initial stage of the buyer’s journey. The key is to attract more visitors and provide an engaging experience that will lead to a purchase.
The second stage of the consumer journey is intended to draw the consumer in and to make them aware of your products and services.
This is the important stage of moving a consumer from being an interested prospect to being a customer or member.
Once a purchase is made, it is important to continuously build engagement with the intention of expanding the relationship and potentially generating referral business.

10. Actions that Websites & Social Prompt Consumers
Being Responsive
48%
Offering Promotions
46%
Providing Educational Content
42%
Sharing Interesting Visuals
38%
Being Funny
36%
Offer Exclusive Content
35%
Statista 2018

11. The Future of AI In Digital Marketing
Smart Applications
Reach
Smart Content Curation, Programmatic Media Buying, AI Generated Content, Voice Search
Act
Propensity Modeling, Ad Targeting, Predictive Analytics, Lead Scoring
Convert
Dynamic Pricing, Re-Targeting, Web & App Personalization, Chatbots
Engage
Predictive Customer Service, Marketing Automation, 1:1 Dynamic s

12. Data Generation – Data Mining
every minute...
YouTube users watch 4.1 million videos.
Google delivers results for 3.6 million searches.
Wikipedia users publish 600 new edits.
Bytes are daily generated
Data Mining
is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs.

13. Multipurpose Premium Template
AI Through Data Mining
Data mining is used to discover patterns and relationships in the data in order to help make better decisions.
Data mining can help spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty..
Data Sets
Machine Learning
CLOP
Multipurpose Premium Template
Data Base Systems
Statistics

14. Travelling Salesman Problem
No best solution yet found!

15. The Way To AI Selection Pre-processing Transformation Data Mining
Evaluation
Decision

16. AI In Digital Marketing
With the assistance of AI and machine learning, marketers are being challenged to connect activity and behavioral inputs with consumer outputs.
The inputs can be transaction history, website inquiries, social media interactions, or any other way we can collect insights on specific customers and members.
With machine learning, the data is analyzed with advanced algorithms to better understand the intent of the inputs and to provide personalized and real-time outputs (messages).
User Profiling
User Analysis
User Grouping
User Targeting

17. AI & Robotics Applications
University of Essex, United Kingdom
Computer Science & Electronic Engineering
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Description
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© All Rights Reserved University of Essex, Computer Science & Electronic Engineering, United Kingdom

18. Thank you for your patience!
Dimitris Gkikas.
Artificial Intelligence & Digital Marketing Researcher
University Of Patras Greece
Thank you for your patience!