1. MARKETING RESEARCH FOR HIV/AIDS DRUG : SOUTHEAST ASIA
Presented By
Myat Htay Kyi
June 25, 2000

2. INTRODUCTION
HIV/AIDS came to Aisa late 1980s
How do they engage
CSW, Unsafe sexual practice
Inject Drugs
Blood Supply
Solution in Asia's own way

3. OBJECTIVES
How number of people living with HIV/AIDS
Everyone should be on treatment
Send the message of drug to the patients

4. Problems Surveillances Systems: Difference between Estimated and Reported

5. AIDS THREATENED IN ASIA

6. AIDS THREATENED IN ASIA
8 million people are infected = one quarter of total infected worldwide
Economic Situation and HIV/AIDS infected
High- Risk group of Transmission of HIV/AIDS in Southeast Asia

7. HIGH-RISK GROUPS OF TRANSMISSION OF HIV/AIDS IN ASIA
Tourists
Business People
Migrant Labors
Fisher Men
Sea Men
Commercial Sex Workers
CSW
Families And Local CSW
woman

8. TYPE OF HIV/AIDS
Total number of HIV Infection: 6.7 million
Overall Adult Prevalence of HIV: 0.60%
Predominant Mode of Transmission for Adults Hereto*
Prevalent HIV-1 Subtypes: C,E,B+

9. RESEARCH DESIGN
Based on Health Promotion Activities
Both Urban and Rural
Physician/Health Professionals
(to improve their awareness & cooperation)

10. ANTICIPATED RESULTS
patients population and what conditions
how frequently they visited
what therapeutic is suitable for
Data will suggest
Amount of services depend on income generation

11. CONCLUSION AND RECOMMENDATION
Health promotion activities motivates
Recommendation
To produce the Western therapy in Asia Cheaply
Alternative medicine systems